Christina Strickland

● Managing extensive budgets, developing tactical plans and providing detailed financial reports and scopes of work and project revaluation to identify progress, risks & savings. ● Overseeing daily tasks of individual projects from start to finish including project kickoffs, requesting job numbers, Project Start Forms, work-plan & timeline development, project kick offs, routing, market feedback, asset archiving & closeouts. ● Administrative tasks such as note taking, recaps, conversation archiving and asset management. ● Maintaining relationships & negotiation with client & key client contacts including legal departments, partner agencies, and third party vendors to work toward brand success. ● Resource management & project task assignment. ● Orchestrating projects solving complex problems working closely with senior leaders. ● Team Building through running weekly, daily and monthly touch bases and reporting with internal and external teams as well as conflict management. ● Working closely with in-house print & production teams to secure all retouching & print needs including but not limited to market feedback, annotations, proof reviews, routing & estimating. ● Supporting the Art buying and production team to execute full scale video, and still shoots. ● Monitoring competitive activity and provide detailed reports and recaps to client to assist in tactical decision-making and brand strategy.

Crackerjack Marketing, based in Chicago, provides digital and social media marketing services, helping brands connect and communicate with customers and convert them to sales. We work with B2B and B2C mid-sized companies across a variety of industries. Our particular expertise is in working with parenting and lifestyle products and services; marketing to tweens and teens; and working with technology startups. We’re entrepreneurial and get what it takes to start and grow businesses, and we believe in clear processes, accountability, and results. Our team is nimble, thoughtful and we subscribe to a roll-up-our-sleeves style of work, getting whatever our client needs done, done.

The right social media marketing strategy will help your brand identify opportunities in social media and lay the foundation for seeing measurable results. My digital marketing strategy engagements typically fall into one of three modes: Stand-alone Strategy: If you need a bit of a kick-start to help you and your team see the forest through the trees of the everyday in marketing, I’m here to help! I’ll craft a go-forward plan that you can execute. My written strategy plans are based on internal discovery with the client’s team and also look outwards to competitors and the overall industry/category marketing environment. Outsourced Marketing: My team and I can act as an outsourced marketing team for all or part of your marketing, online and offline. This is great for small and startup teams or teams in transition, particularly those who don’t have solid content marketing and social media resources in place. Get Rolling Plan: I often start with complete marketing execution for clients, based on the initial strategy development, and then train and educate the team to allow them to take over the marketing functions over time. Transition time to get my clients doing most of their own day-to-day marketing is anywhere from three to 18 months, depending on client team size and resources. I can, of course, happily customize a strategy project just for your brand. Contact me at Christina@CrackerjackMarketing.com for a free 30-minute consultation and get your brand headed in the right direction to start seeing measurable results within 30 days.

Influencer marketing introduces your brand to new audiences that are eager to learn more and listen to the recommendations of the influencers they trust. I understand the value bloggers and digital influencers for brands. To make the most of influencers, I make them trusted partners in my clients’ marketing programs. And I don’t only work with bloggers – I have relationships with all types of digital influencers, including Instagrammers, YouTubers, Tik Tok users and many other “-ers” that can help you reach your target audience. In creating these brand-influencer marketing partnerships, I engage influencers to do any or all of the following work with clients: • Writing content for my clients’ blogs and social presences • Creating brand-related or brand-sponsored content on their own blogs and social media presences (often including video) • Engaging in brand social media platforms (Instagram, Pinterest, Twitter, Facebook and more) • Acting as a brand spokesperson, online and/or offline • Participating in real-life brand events • Appearing in brand marketing materials My influencer relationships are particularly deep in the parenting and lifestyle blogging space, and I can network into contacts in a variety of other categories and industries. I make my best effort to avoid “blind” pitching to bloggers we don’t know or with whom we don’t already have at least a connection, if not a relationship. Contact me at christina@crackerjackmarketing.com for a free 30-minute consultation and learn how influencer marketing can help your brand engage customers, attract new audiences and drive online sales within 30 days.

Once upon a time, social media was “free.” You could open a Twitter account or Facebook business page for your company and attract followers and fans and be seen by most of them, most of the time. Today, social media as “free” has become a long-ago fairy tale. Social media platforms are now media outlets, and social advertising is the best way to ensure that your messages are seen (and heard) by your desired audiences. As a beta user of Twitter’s advertising platform, and an early adopter of other social ad platforms, I have significant experience running successful social ad campaigns to drive leads and engagement for our clients. My social advertising services include: Advertising Strategy: I’ll help you determine the best platforms for your audience and message, and integrate those efforts with other digital advertising initiatives. Social Advertising Management: I run social ad programs soup-to-nuts, from creative to budgeting to A/B testing and analysis. I optimize for the following social advertising platforms: Facebook: Take advantage of low-cost, highly targeted ads for B2B and consumer businesses Twitter: Develop superior lead generation and brand awareness LinkedIn: Reach the highest-level, business-targeted audience Instagram: Promote products, events, and services direct to fans Pinterest: Drive cost-effective sales and awareness for consumer businesses Contact me at christina@crackerjackmarketing.com for a free 30-minute consultation to learn more about social media advertising and get on track to see more engaged customers, reach new audiences and drive online sales within 30 days.

Social media monitoring, research and project management.

What does the Modern Homeschool Family look like? They might be following a traditional curriculum or they may be using theme unit. They may be using virtual school or they may be unschooling. Education of the children may be under the careful guidance of a mom. Or a dad. Or a grandparent. They could be living on one income or both parents may work. They might be entrepreneurs, working from home. Once stereotyped to have large families, grinding their own wheat berries and wearing matching clothes, homeschoolers today are a wonderfully diverse community. It’s a community that includes you, however you choose to educate your children (and whether or not you make your own bread). The Modern Homeschool Family website is here to provide resources, encouragement and inspiration in all aspects of your lifestyle. After all, homeschooling, regardless of what shape or form it takes in your household is a lifestyle.

Homeschooling In Detroit is an online magazine for parents living in the greater Detroit area choosing to educate their children at home. We cover all topics from curriculum ideas, crafts, local homeschool events & groups and so much more.

Social Media School was launched in Summer 2011 to teach busy professionals how to use social media for their business: spending the least amount of time and money but with the biggest results. Our goal is to help participants understand the principles of social marketing and inspire them to use them in ways that will take their businesses, or careers, to the next level.

Smart Savvy Social provides affordable social media staffing and community management services for small businesses. Our goal is to make social media as painless as possible for you. We don’t buy followers or fans or use any type of trickery. What we do is simple. Our seasoned, professional community managers will use our proven, effective technique to organically grow and care for your community on Twitter, Facebook, Pinterest and your blog. Whether you need long-term community management, someone to fill in while you are away or live updates from an event, we can help. Our pricing can’t be beat either. For less than the cost of a minimum-wage, part-time employee, you will have trusted, professional, community managers caring for your social media communities. Simple. Affordable. Guaranteed.