Christina Piggott
Procurement Manager @ ASOS.com
About
As a Senior Buyer at ASOS.com, I lead a newly formed Non-Clothing department for Menswear and Womenswear Outlet, delivering growth, profitability, and customer satisfaction. With over 15 years of global experience in the retail industry, I have a proven track record of sourcing, managing, and developing a diverse portfolio of brands, products, and events, while building strong relationships with clients, suppliers, and senior management. I am passionate about identifying and capitalizing on emerging trends, opportunities, and markets, and creating innovative solutions that meet the needs and expectations of different territories and audiences. I have successfully increased sales, revenue, and market share for my departments, despite the challenges posed by Covid-19, by leveraging my problem-solving, communication, and negotiation skills. My goal is to continue to deliver excellence, value, and quality for ASOS.com and its customers, and to contribute to the company's vision and mission.
United Kingdom
London
Retail
Retail Category Management, Market evaluation and competitor analysis, Price and contract negotiation, Inventory and Sales Strategies, Change Management, Cross-Functional Team Management, Performance Management, Microsoft Office, Trend Forecasting, Internal and External Communications, Key Account Relationship Building, Continuous Improvement, leadership and mentoring, Purchasing, Relationship Development, Organization Skills, Strategy, Problem Solving, E-Commerce, Product Development
Experience

Senior Buyer Non Clothing ASOS Outlet
London, United Kingdom
Successfully establishing a newly formed Menswear and Womenswear Non-Clothing department Recruiting, managing and developing the team, including mentoring a Junior Buyer long-term Achieving £43M sales, an increase of £10M and growth of 35% in the first season despite Covid-19 Sourcing territory specific brands for the UK, EU and USA to optimise sales Managing a portfolio of around 200 brands and onboarding new brands including Hunkemoller, Aeropostale, Karl Lagerfeld, NA-KD and Ted Baker, which generated over £1.5M in incremental sales Delivering growth of 49% in Summer Season ‘23 for the Outlet Swimwear Department Doubling the profitability of my departments from 6% RSV contribution in AW22 to 12% in SS23, outperforming Total Branded Divisions by +25% Achieving the highest promotion rate for the last 18 months due to mentoring junior staff members

Established Branded Buyer Outlet
ASOS.com
Worked on Womenswear and Menswear Trend Clothing, Fast Fashion and Going Out Clothing Identified trends on Instagram for Unisex dressing and successfully establishing a new department to incorporate WW and MW Trend and Unisex Delivered £67M in Gross sales in AW19, increasing sales by 29% vs previous Year Represented 25% of total Outlet sales revenue, becoming the largest department on Outlet

Buyer
London
Joined a newly formed Womenswear Lingerie & Beauty team, setting up the UK territory Reporting to the UK Country Manager, sourcing and organising appropriate sales events for 11 million members across UK, France, Germany, Spain & Italy, by utilising the brand's excess inventory Delivering ‘Flash Sales’ with revenue values ranging from £40K to £3M Increasing multi territory lingerie revenue by 26% by negotiating discounts and securing extra stock Generating sales revenue of £1.8M during the period from April-December 2010

Buyer
London, England, United Kingdom
Joined as Assistant Buyer and was promoted to Junior buyer, pursuing and onboarding new branded suppliers, by pitching the company philosophy, and tailoring presentations for clients Created exciting flash sales for members by selecting appropriate, seasonal, good value products Liaised with Fashion Editors and securing features in ‘Fabulous’ magazine and ‘The Sun’ newspaper Controlled sign-off for on-site visuals to guarantee that these represented brands' identities Contributed to a team that delivered a 62% increase vs. Year One Sales targets Grew the lingerie business from 9% of total monthly gross revenue (October 2008) to 20% (June 2009), by forward planning of one lingerie sale a week, expanding into categories such as swimwear, and onboarding new brands

Winner TK Maxx/ Elle School of Buying
Watford, England, United Kingdom
Winner of Elle Magazine/Tk Maxx School of Buying competition, a six-month buying internship at TK Maxx, with one day a week at Elle magazine to produce a TK Maxx supplement This was a national competition with a high calibre of other applicants
Christina Piggott's Contact Information
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