Christina Ekonomidis

Manage store, Ecom, dropship, and subscription business for Macys, Scheels, Short Story, Military and Versona accounts for missy, petites and plus collections.

Manage over 300 US Wholesale and International Accounts for Missy, Petite and Plus Collections. Accounts include Scheels, Military Accounts, Short Story, Mainstream and other multi-store chains. Grew the business over 35% in one year.

Director of e-commerce and sales for licensed and private label bands - Drove the e-commerce strategic direction for sales, content, and customer experience, while executing programs across various platforms. Results-driven to increase sales and profitability through analytics and marketing initiatives with best-in-class content creation, and innovative processes and procedures to resolve business challenges. • Achieved a 150% YOY sales increase through sales analysis and inventory management to drive growth across Amazon Vendor and Seller Central. • Opened Walmart WFS business, while driving significant & sustainable Amazon growth. • Drove new product launches in Baby, Hydration, HBA, Socks and Hair Accessories by building key product strategies for pricing, ad campaigns, photography, graphics and inventory. • Collaborated cross functionally with key stakeholders in design, IT, planning, and distribution to drive sales growth and profitability. • Managed and executed special projects including process improvements and EDI automation for Amazon Vendor Central by working across all core teams. • Partnered with the General Managers to identify new categories for expansions. • Hired 3rd party vendors including photographer, graphic designer, and Buy Box Expert marketing agency to optimize and grow business.

Managed a portfolio of Major Retailer Accounts and Amazon E-commerce business for the Foxcroft Womenswear Collection including Nordstrom's, Bloomingdales, Dillard's, Von Maur and off-price accounts for an annual volume of $11M. Influenced all aspects of the client journey from awareness to conversion and supported end-to-end operations across the product lifecycle from forecasting and planning to account profitability. Drove profitable sales for wholesale and e-commerce managing assortments and optimizing product presentation and placement for our women's, petite and plus-size collections. • Achieved a 800% YOY sales increase at Nordstrom's resulting in their largest one-year increase in their Women's division and negotiated a $213K year-end margin reduction by driving customer focused sales strategies, strong sales analytics, and building strong business relationships. • Drove significant & sustainable growth in wholesale and e-commerce exceeding our revenue budget by $1M in gross profit during the pandemic for an annual volume over $11M. • Achieved a 50% YOY sales increase in our Amazon Vendor and Seller Central business with strategic forecasting, planning, purchasing and targeted ad campaigns. • Functioned as power user of e-commerce platforms to support the development, implementation, and execution of new business processes and technology including JOOR and NuOrder.

Managed the Amazon Vendor and Seller Central business for our womens, petite and plus collections. • Managed the entire Amazon operation and Amazon store, including all marketing and advertising campaigns, CPC, sales analysis, imagery, content, and keywords. • Accountable for key account revenue and profitability goals; sought opportunities throughout the year to deliver above plan. • Monitored product assortments, sales and inventory position to ensure optimum sell-through as well as WTD, MTD and YTD analysis and markdowns based on sales performance. . • Developed and implemented accounts overall marketing strategy, including translating retailer challenges and needs into opportunities and monitoring on-going execution to optimize learnings and success. • Built strong relationships with internal and external team members and partner resources to manage, track & rectify chargebacks as needed.

Ralph Lauren and Tommy Hilfiger Boys Sportswear Collections Managed all aspects of the Ralph Lauren brand including Sales, Planning, and Operations. Managed department stores - Kohls, Belk, Bon-Ton, International, and off-price accounts for an annual volume of $10M. Drove all aspects of brand strategy, pricing models, and inventory management. Analyzed top-line financials for WTD, MTD, and YTD profitability performance to achieve growth of brand and profitability. Present product collections to management and buyers, track sales to align with company sales, merchandising objectives, and design vision. Ralph Lauren Boys Sportswear and Replenishment: • Increased sales by $2M and increased market share in Belk by expanding into 30 new doors. • Opened new accounts: Amazon, Jet.com, Zulily, Beall's, Gabe’s, Macy’s BS and Ross Stores. • Monthly meetings with Ralph Lauren directors to develop and drive business strategy & distribution. • Managed WTD, MTD, YTD sales performance and competitive market analysis seasonally. • Partner with design /planning teams to develop SKU plans & identifying new product opportunities. • Mentored, trained, developed and motivated team members to drive sales. Tommy Hilfiger Boys Sportswear and Replenishment: • 165% Sales Increase at Macy’s Backstage for an additional $75K in receipts. • Managed WTD, MTD, YTD sales performance and competitive market analysis seasonally. • Partner with design /planning teams to develop SKU plans & identifying new product opportunities.

Men's Sportswear, Heritage Brands - Phillip Van Heusen & Arrow Managed department store businesses while exceeding sales plans and profitability of the division. Analyzed top-line financials for WTD, MTD, and YTD selling and profitability performance by account, brand, and program offering. Presented seasonal collections and ATS to buyers and management with proposed assortments and classification requirements to align with company merchandising, design vision and sales objectives. • Increased sales by $2M for an annual volume of $17M in Fashion, BSR, and Private Label development. • Achieved largest sales increase and best margin performance within the Men's division. • Developed and implemented a new Ship-By-Size standard to maximize sales for Sears’ replenishment program. • Facilitated the development of a new shipping standard with PVH and Sears' logistics teams to eliminate chargebacks due to non-compliance of vendors shipping guidelines. • Created and executed profitable business plans to major department store buyers and management for regular and big and tall sizes. • Successfully managed and reported financial budgets, co-op requests, profitability results and retailer's OTB. • Supervised junior Account Executives and sales interns to successfully grow to more senior level positions. • Ensured proper product execution, and managed location and visual issues, while branching to store locations. • Provided strategic support by collaborating with PR team and buyers, on marketing initiatives to each account Courses completed at PVH: Negotiation skills Influence and Persuasion Retail Math Presentation Skills

Best in class products for Newborns through 8yrs. Managed the buying and merchandising strategy for stores, ecommerce, and catalog to ensure appropriate product assortment in key items and fashion for each. Managed OTB, PO's, weekly selling recaps, and best seller recaps. •Buyer for fashion brands and developed private label collections. Implemented product strategies that tied to financial plans and built the core proprietary business. •Promoted to buyer for excellent performance on assortment buys, sales, inventory plans, and OTB. •Curated a strong portfolio of "Best of the Best" baby brands and concepts. •Identify market trends and identify new opportunities. •Build relationships with bands, brand licensees and specialty lines. •Negotiate terms including margins, freight, returns, swap-out and seasonal promotions. •Spearheaded monthly line reviews for buying teams and retail managers including CMO and CEO. •Work with brands to develop training and tools for stores to elevate awareness and sale. •Maintained synergy across stores, ecommerce, and catalog with in-depth planning and merchandising skills.

Licensed NJ Realtor and marketing specialist. Developed strategic business plans, sales strategies & marketing initiatives to increase sales and acquire new business. Mastered and trained associates on new technological programs.

Sr. Account Executive, Perry Ellis by Patrick Robinson Sr. Account Executive, Generra by Anthony Thomas Melillo Head of Sales for Women’s contemporary collections - full price and off-price business. Managed Nordstrom’s, Federated Dept. Stores, Dillard’s, Henri Bendel’s & Harvey Nichols, totaling $10 M. Merchandised collection, and analyzed retail business. Developed pre-market buys, and managed seasonal profitability by account. • Reported directly to the CEO of multi-division corporation. • Opened new business with Neiman Marcus, Saks Fifth Ave., and Int'l accounts including Holt Renfrew in Canada, Colette in Paris, Biffi Milano, Isetan in Japan, and Lane Crawford in Hong Kong. • Interviewed and hired sales and receptionist positions, and functioned as a mentor to junior sales staff.

Managed domestic and international accounts, to support sales growth and marketing initiatives including product development, identifying new areas of business growth. Executed sales and marketing initiatives to increase demand for current and future products. • Increased sales by $8.M for an annual volume of $18M by opening new business, while managing and growing existing accounts. • Drove volume in key items, core and basic assortments in department stores, specialty stores, retail and international accounts by preparing plans, developing orders for buyers, and managing replenishment. • Partnered with internal TH Asia Pacific & Latin America Int’l Teams to drive regional strategies and validate market requests against business direction. • Analyzed historical data and feedback from the International Markets to best service each region's needs. • Analyzed best/ worst sellers across all countries and share information internally. • Organized divisional walk-throughs during Market in NY to present and explain the collections to International Markets; creating market-wide understanding on strategy and product level. • Managed and facilitated all aspects of Magic trade show and supervised a team of 4-6 Account Executives.