Christina C.

Senior Director, Revenue Marketing - Core Business @ Avalara

About

I’m a former Wall Street buyside investor relations professional turned SaaS product marketing leader with 15 years of experience driving growth, scaling operations, and building revenue-generating strategies for startups and mature companies alike. A strategic problem-solver with a passion for operational excellence, I specialize in aligning teams with core business priorities to deliver impactful solutions globally. My deep understanding of complex products and market interdependencies allows me to translate business vision into actionable marketing strategies that prevent strategic drift and pave the way for sustainable growth.By blending data-driven storytelling with strategic planning, I accelerate product discovery, secure product-market fit, and adapt solutions to meet evolving customer needs. With a proven track record of driving and influencing revenue generation across the Americas, EMEA, and APAC, I support startups through early-stage growth and help mature companies respond to changing market demands.As an authentic, empathetic, and results-driven leader, I foster a growth mindset in my teams and operate by the "progress over perfection" principle, consistently championing operational excellence to scale functions with efficiency.

Country

United States

City

San Francisco

Industry

Financial Services

Skill

Press Releases, Client Relations, Fundraising, Event Planning, Change Management, Project Management, GTM Strategy, Messaging, Sales Enablement, Presentation Skills, Campaign Strategies, Private Company Liquidity Solutions, Web Content Writing, Web Design, Product Launch, Campaign Management, Client Services, Investor Relations, Business Development, Business Relationship Management

Experience

Senior Director, Revenue Marketing - Core Business

Avalara

2026-3 - Present · 6 mos

Agentic tax & compliance Leading revenue marketing for Avalara's core product suite + AI GTM brand campaign strategy

Director of Product Marketing, Customer Insights, Competitive Intelligence, LLM Partner Marketing

PitchBook

2025-2 - 2026-3 · 1 yr 2 mos

San Francisco Bay Area

A Morningstar Company Head of Product Marketing & Customer Insights: Managed team of seven (7) across Product Marketing, Competitive Intelligence, and Customer Insights. Expanded scope to Competitive Intelligence (CI) to unify PMM, Customer Insights, and CI into a strategic function; inform GTM, product investment, and product positioning / messaging. Built LLM partnership marketing foundation: led internal enablement and authored GTM playbook for scalable partner launches and co-marketing with Public Relations team. Partnered with Morningstar to build the GTM engine for Morningstar <> PitchBook integrations and co-developed products (indexes, fund data), enabling joint positioning, packaging, and GTM.

Director of Product Marketing & Customer Insights

PitchBook

2023-11 - 2025-2 · 1 yr 4 mos

San Francisco Bay Area

Expanded remit to include Customer Insights, unifying market, buyer, and usage intelligence into GTM and product strategy.

Director of Product Marketing

PitchBook

2023-5 - 2023-11 · 7 mos

San Francisco, California, United States

Repositioned Product Marketing from launch enablement to strategic GTM partners across departments, embedding PMM in roadmap, segmentation, and revenue planning. Served as Interim Head of LCD Marketing, leading global GTM for LCD integration and client migration based on Direct Lending experience; partnered with Customer Success to drive retention (~95%) and business to expand TAM/SAM.

Head of Product Marketing - Liquidity

Carta

2022-4 - 2023-1 · 10 mos

San Francisco, California, United States

Owned and led marketing strategy for Carta Liquidity offerings Carta Capital Markets, LLC (broker/dealer) - Product Marketing and Demand Generation for private market secondary liquidity transactions (tender offers, Carta Cross auctions, block transactions, custom solutions) Carta Securities, LLC (broker/dealer) - Product marketing for Public Market Services (Employee Stock Purchase Plan (ESPP) management and trading pre-clearance tools) Tax Platform - Product marketing for tax forms / services related to transaction income and option exercises (Form 1099-B, Form 3922, Form 3921, Revenue Procedure 2002-50)

Principal Product Marketing Manager - Capital Markets

Carta

2021-9 - 2022-4 · 8 mos

San Francisco, California, United States

Carta Capital Markets, LLC (broker / dealer) Product Marketing and Demand Generation for Capital Markets Team (CartaX) at Carta Secondary Liquidity Transactions - Auctions, Tender Offers, Secondary block trades

Vice President, Product Specialist - Commodities & Private Credit

Credit Suisse

2016-11 - 2021-9 · 4 yrs 11 mos

New York, New York

Credit Suisse Asset Management, LLC Commodities Portfolio Management Team (2011-2015, 2016-2021) Client Portfolio Manager / Product Specialist - Led product marketing, client development and investor relations activities for $7.2bn (as of 6/30/2021) portfolio management business - Technical experience: Broad basket commodities, commodity derivatives, enhanced indexing, active strategies, long/short hedge fund Private Credit Opportunities - Direct Lending Platform (2020 - 2021) - Managed marketing material build-out, enabling $1bn+ fundraise for direct lending platform Skills in: Product Marketing, Fundraising, Sales, Sales Enablement, Project Management, Business Development, GTM Strategy, Product Development, Client Portfolio Management, Relationship Management, Asset Raising, Client Servicing, Client Development, RFPs/DDQs

Vice President, Business Development and Marketing

Altemis Capital Management, LLC (Credit Suisse spin-out)

2016-3 - 2016-11 · 9 mos

New York, New York

Altemis Capital Management, LLC (Credit Suisse spin-out) Business Development & Marketing Liquid Alternatives - Risk Premia Fund of Hedge Funds

Associate, Product Specialist - Commodities

Credit Suisse

2011-4 - 2015-5 · 4 yrs 2 mos

New York, NY

Credit Suisse Asset Management, LLC (Registered Investment Advisor - RIA) Commodities Portfolio Management Team CFA Certification - Passed Levels I and II (on first attempts)