Christina Bandy-Willard

Chief Operating Officer

About

Currently serving as Managing Broker at BOOM Chaga, focusing on distribution, wholesale, and sustainable market strategies within the natural products industry. Their leadership experience includes a tenure as CEO at Mountain Alternatives, where they expanded market reach and developed partnerships for independent manufacturers and retailers. At BOOM Chaga, their efforts are directed toward empowering teams to bring high-quality, sustainable products to a diverse market. With a focus on collaboration and industry alignment, they contribute to creating impactful strategies that strengthen relationships between brands and retail partners. Their goal is to drive meaningful growth while fostering innovation within the natural products space.

Country

United States

City

Blue Ridge

Industry

Health, Wellness & Fitness

Skill

Analytical Skills, Account Management, Organizational Development

Experience

Chief Operating Officer

The Better For You Company

2025-7 - Present · 1 yr 3 mos

North America

As the COO of The Better For You Company, I lead our mission to deliver exceptional natural products and wellness solutions across the East Coast. With a passion for promoting healthier lifestyles, I oversee our operations, ensuring that we maintain the highest standards of quality and sustainability in every product we offer. My journey in the natural products industry has equipped me with a deep understanding of market trends, supply chain management, and customer engagement strategies. I thrive on building strong relationships with our partners and stakeholders, fostering a collaborative environment that drives innovation and growth.

Chief Executive Officer

Mountain Alternatives

2018-1 - Present · 8 yrs 9 mos

Jasper, Georgia, United States

• Developed and executed strategies to bring sustainable, quality natural products to Independent Natural Products retailers nationwide. • Managed distribution, wholesale, brokerage, and specialized services for independent manufacturers, brands, and retail locations. • Achieved a significant increase in revenue by expanding market reach and establishing strong partnerships within the industry.