Christian Secci

Christian Secci

Co-founder/Group CEO/Board Member @ Alfred24

About

I am a seasoned Entrepreneur, Board Member, and Strategic Advisor with over 18 years of international experience in tech logistics, supply chain, and industrial machinery across 20 countries and four continents. My superpower? Transforming obstacles and setbacks into opportunities. As a Fellow of the Hong Kong Institute of Directors (FHKIoD), I bring a unique combination of strategic vision and operational expertise to boards. I help organizations navigate growth phases, complex markets, and ESG priorities. I specialize in: - Corporate Governance: Guiding organizations toward sustainability, compliance, and long-term value creation. - Business Growth & Restructuring: Driving 16x revenue growth ($30M in 5 years) and raising $8.5M from Venture Capital and Venture Debts. - Global Expansion & Partnerships: Establishing subsidiaries, joint ventures, and manufacturing networks across Asia, Europe, and South America. My board expertise spans go-to-market strategies, fundraising, ESG initiatives, investor relations, and building high-performance teams. I am passionate about helping organizations create sustainable impact while achieving their strategic goals. Feel free to reach out for board opportunities and advisory roles. 3 curiosities about me: 1. An islander at heart, I find peace near the sea. Born in Sardinia (Italy), I've lived and worked in all cities, starting with the letter B: Bologna, Budapest, Brussels, Barcelona, and Beijing, before making Hong Kong my home. 2. My wife and I have built a multi-cultural family with Iranian, Italian, and American roots. We celebrate Western, Persian, and Chinese New Year traditions. 3. I am a sports enthusiast and nature lover. I enjoy adventure trail races around Asia, swimming, and playing 7-a-side soccer in my free time. Recently, I have been learning to play Padel

Country

Hong Kong SAR

City

Hong Kong

Industry

Logistics & Supply Chain

Skill

Executive Advisory, Board Advisory Services, Board level experience, Business Advising, Fundraising, Board of Directors, International Business Development, Board Development, Non-Executive Director, International Business, Start-ups, Negotiation, Business Strategy, International Relations, Market Research, International Trade, Business Development, International Sales, Management, Sales

Experience

Alfred24

Co-founder/Group CEO/Board Member

Alfred24

LinkedIn
2016-4 - Present · 10 yrs 6 mos

Hong Kong SAR

Alfred24 Technologies (formerly Pakpobox) is a leading tech-logistics company specializing in automated parcel lockers and software solutions that make deliveries sustainable, efficient, and convenient for everyone. We offer scalable and plug-and-play logistics solutions that increase the efficiency of a single courier, reduce the number of delivery vehicles on the road, and reduce the environmental impact of commercial urban transport. Since our inception in 2014, we have built parcel locker networks in sixteen countries across four continents. We are proud to have worked with renowned clients, including Hong Kong Post, Polish Post, OOHPOD, Australia Post, Singapore Post, PosMalaysia, Loggi Brazil, Kerry Express, and Intermarche' France. We also operated for 5 years a network of 9,000 parcel pickup points in Hong Kong and Italy. Key achievements: 1. Led Alfred24 Hong Kong to reduce carbon footprints by 76% and increase courier efficiency by 10x through innovative logistics solutions. 2. Oversaw strategic growth, scaling operations across multiple markets, and implementing low emissions delivery models. 3. As a Board Member, contributed to governance, ESG compliance, and aligning business goals with sustainable practices. 4. $30+ million in sales over five years (16x growth) 5. $8.5 million raised in venture capital and venture debts 6. Established subsidiaries in Hong Kong SAR, Mainland China, Australia, and Italy; joint ventures in Indonesia, and Brazil; distribution network in Singapore, Malaysia, Indonesia, Australia, France, Italy, Ireland, UK, Poland, Cyprus, Brazil and Chile.

Tese.io

Advisory Board Member

Tese.io

LinkedIn
2024-7 - Present · 2 yrs 3 mos

Hong Kong SAR

TESE is an early-stage company with a dynamic platform for businesses to manage sustainability performance, purchase sustainable solutions, and access cheaper capital, all in one ecosystem. I assist the founding team with the go-to-market strategy, fundraising, opening doors, closing deals, and coordinating the Advisory Board.

Prokope

Member of the Board of Advisors

Prokope

LinkedIn
2025-7 - Present · 1 yr 3 mos

Hong Kong SAR

Prokope Akademy is building Southeast Asia’s largest youth internship network—linking digital skills training with real work experience and grassroots collaboration. As an advisory board member, I help the team sharpen strategy, strengthen partnerships, and scale impact responsibly. Focus areas: 1. Strategy & Growth: GTM, regional expansion, and partner ecosystem design (employers, universities, NGOs). 2. Governance & Metrics: Board cadence, OKRs, and outcome tracking—student placement rates, program completion, and employer satisfaction. 3. Partnerships & Funding: Corporate partnerships, philanthropic support, and sustainable revenue models. From first conversation as a client to champion of the mission, I’m proud to support Prokope’s next stage of growth. If you’re building internship pathways or skills programs in Southeast Asia—and want to collaborate—feel free to reach out.

The Hong Kong Institute of Directors

Fellow

The Hong Kong Institute of Directors

LinkedIn
2024-11 - Present · 1 yr 11 mos

Hong Kong SAR

The Hong Kong Institute of Directors (“HKIoD”) is Hong Kong’s premier body representing directors working together to advance corporate sustainability and create long-term value for companies, their owners, stakeholders, humankind, and Planet Earth through advocacy and standards-setting in corporate governance and director professionalism. I actively participate in advancing corporate sustainability and long-term value creation.

Veblen Director Programme

Board Member

Veblen Director Programme

LinkedIn
2024-5 - Present · 2 yrs 5 mos

Hong Kong SAR

About Veblen Directors Program: Veblen works with executives, thought leaders, and entrepreneurs to train and connect them with public and private companies that need board support. Veblen is a global network focused on board priorities such as Investor Relations, Good governance, ESG, and Fundraising. I joined the Board of the Veblen Director Program to offer my expertise as a board member, help others to get board seats and assist boards across various industries and geographies.

Hin Butik (Luxury Villas Thailand)

Co-founder/Shareholder

Hin Butik (Luxury Villas Thailand)

2016-7 - Present · 10 yrs 3 mos

Koh Samui, Thailand

Luxury holiday villa for rent on the island of Koh Samui (Thailand). Book your dream vacation here: https://www.airbnb.com/rooms/1466380755910641111?guests=1&adults=1&s=67&unique_share_id=166c9e61-65ca-4794-8f91-2066769a06ad&source_impression_id=p3_1754640049_P3zrkOvYiX6-sAqG

HKU TEC | iDendron

Business Mentor

HKU TEC | iDendron

LinkedIn
2022-1 - 2024-6 · 2 yrs 6 mos

Hong Kong SAR

As a mentor for the HKU Startup Seed Fund Incubation Program, I provide guidance and support to early-stage companies accepted into the program. Responsibilities include: Offering strategic advice and mentorship to founders on business model development, product strategy, marketing, fundraising, and other key aspects of building and scaling a sustainable business. Connecting founders with relevant industry contacts, investors, and other resources to help accelerate growth. Reviewing pitches, business plans, and financial projections and providing constructive feedback. Facilitating workshops and group discussions on entrepreneurship best practices. Monitoring progress and performance and advising on necessary pivots or adaptations. Collaborating with the incubation program team to continuously improve the curriculum and mentor support I have worked with amazing young entrepreneurs and the founders of 3 companies in mental well-being, smart recycling, and sustainability: Hollo: a Clinical-Grade software platform that aims to help measure, track, and treat the mental health and well-being of Chronic Patients. Grin-Bean: One-stop recycling bin powered by computer vision and robotics. Tese: an early-stage startup that offers a dynamic platform for businesses to manage ESG performance, purchase sustainable solutions, and access cheaper capital, all in one ecosystem.

House Of Parcels (HOP!)

Co-founder - Managing Director - Board Member

House Of Parcels (HOP!)

2015-5 - 2016-4 · 1 yr

Hong Kong

At House Of Parcels (HOP!) we believe in a different way of delivering parcels. We believe in improving the logistics industry and challenging the status quo. By installing and operating user-friendly parcel lockers, we have created a unique delivery experience in Hong Kong that is fun, easy and safe. www.houseofparcels.com

InPost Malaysia Sdn. Bhd.

Managing Director - Board Member

InPost Malaysia Sdn. Bhd.

2014-6 - 2015-4 · 11 mos

Kuala Lumpur, Malaysia

InPost

Managing Director - Board Member

InPost

LinkedIn
2013-1 - 2015-3 · 2 yrs 3 mos

Hong Kong

Easypack Far East (by InPost) is the Asian branch of Easypack z.o.o. (by InPost), the polish leading manufacturer and worldwide operator of InPost24, the alternative method of parcel delivery based on Automated Parcel Lockers. Instead of waiting at home for the courier, customers can collect their parcels 24 hours a day, 7 days a week, from self service automated terminals, conveniently located at gas stations, public transport facilities, shopping malls, etc. "InPost…we keep it simple" We have a mission: build up the largest parcel lockers network in Asia and in the world. http://www.inpost24.com http://www.inpost.co.uk http://www.integer.pl

Education

Alma Mater Studiorum – Università di Bologna

Alma Mater Studiorum – Università di Bologna

LinkedIn

International Relations

2000 - 2006 · 6 yrs

The University of Bologna, founded in 1088, is the oldest university in continuous operation. In 2014, La Repubblica rated the University of Bologna first place in its academic ranking of Italian universities for the fifth time in a row.

Christian Secci's Contact Information

Email

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Phone

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