christianne de souza

Editor of five websites related to education and careers, managing a small team of journalists. Responsible for the content management and strategy, daily news publication, articles, editorial planning and implementation of new products and services. Responsible for daily newsletter for subscribers, relationships with associated websites and users, including online customer feedback management. Worked across divisions and business units in collaboration with partnerships, marketing and user experience teams (designers, information architects, webmasters, coders). Implemented new sites, such as “UOL Homework” and “UOL Jobs”, with high web traffic in both products. From 2000 to 2004, was also editor of the portal’s health website. According to Ibope, a survey institute, UOL is the main content portal in Brazil since its launching, in April 1996. It offers the world's broadest content in the Portuguese language and attracts 7 out of 10 Brazilian internet users.

Chief of Communication Division, managed a staff of 12 journalists, photographers, camera men and web designers overseeing all media relations related to education for the state. Responsible for strategic communications, press releases, newsletter, press conferences, media training, events coordination, briefing advertising campaigns and evaluating creative proposals and assets.

Worked on a local and weekly program specialized in the car industry (TV-Auto), with 30-minute airing. TV Bandeirantes is the second in audience in Brazil.

Responsible for corporate communication and public affairs. During that time, the company was the largest supermarket chain in the country with almost 400 stores.