Christiana Kippels

THREAD is an independent, full-service creative studio focused on connecting ideas, people and brands. We specialize in solutions that are smart, simple and human -- solutions that inspire meaningful connections and trigger action. Client experience includes Fortune 500 companies, CPG, nonprofit, and technology. • Formalized Thread's new business process to establish outreach to prospects, research clients' needs, and position the studio to uniquely solve their problems. Recent wins increased agency billings by 25%. • Orchestrated 6 teams and 3 global businesses through strategic planning to produce a shared communications platform for Cargill Food Ingredient's first-ever social marketing campaign. This included creating and posting over 100 pieces of unique content. Program is lauded as how global teams should work together to build their businesses. • Spearheaded the “house of brands” strategy for Punch Studios to clearly define their customers, carve out brand differentiation and devise a runway for growth. Oversaw the design and launch of a flexible eCommerce solution with common UX to keep development efficient and updates simple. • Formed the digital strategy for Comply earphone tips’ custom developed user interface and redesigned website. The streamlined path to purchase and better brand presentation immediately increased sales by 25% and average purchase amounts by 15%.

Based on the belief that age endows a woman with sophistication, dignity, grace, and wisdom, ÄMNA clothing designs feature strong, simple shapes and thoughtful details to flatter each woman’s unique sense of purpose, self-assuredness and beauty. • Featured designer in Opening Night of Ebony Fashion Fair at the Minnesota History Museum. • Featured designer at 2200 Degrees | Fashion Fusion benefit for FOCI Minnesota Center for Glass Arts.

Specialized in brand development through marketing and product design leveraging emotional connections to help brands succeed in the competitive retail environment. • Directed architectural and interior design transformation of one hundred year old home. Received numerous AIA and ASID awards. • Developed home fragrance line for James Beard award-winning restaurateur looking to translate their flavor and decor experience into fragranced products. Launched successfully in 2014 and new fragrances added in 2016. • Lead the naming, positioning, and design of a new natural face care brand with a proprietary, patent-pending complex. Projects a level of formulating prowess while maintaining an air of friendly accessibility so often lacking in cosmeceutical brands.

Served as EVP Product Development, Design and Marketing at botanically based personal and homecare brand with a broad array of fragranced products beautifully packaged and sold in boutique retailers around the globe. Conceptualized, creative-directed, produced and marketed 30 fragrance collections that tripled the company's size. • Led marketing teams, managed P&L and budgets, drove business planning, created forward-looking strategy, increased sales, oversaw operations, and collaborated with cross-functional stakeholders. • Created one of the first natural home care brands that defined the category. • Commercialized 30+ fragrance collections generating hundreds of millions in global sales. • QVC on-air personality, selling 2nd highest $/minute during “At Home with Jill Bauer”.