Christiana Felix

I work with Dadanada, a fintech company building and scaling multiple digital platforms, including remittance solutions and financial services. My role is to design, implement, and optimize data-driven digital marketing strategies that deliver measurable growth across different products and platforms. Core Responsibilities * SEO: Optimized websites and app store listings; developed localized landing pages and content to increase organic visibility. * Paid Ads (Facebook, Instagram, Google Ads, LinkedIn): Planned, executed, and optimized multi-channel ad campaigns to drive user acquisition, app downloads, and lead generation. * LinkedIn Marketing: Managed B2B campaigns to attract agents, partners, and business clients; positioned Dadanada as a trusted fintech brand. * Analytics & Reporting: Monitored KPIs (sign-ups, app installs, transfer volume, engagement), providing insights using Google Analytics, Ads Manager, and App Store Console. *Multi-Platform Strategy: Supported various platforms under Dadanada (e.g., Daremit) with customized marketing campaigns targeting diverse audiences and regions.

👩‍🍳✨ Currently stirring up magic as the Social Media Manager at Cook and Bake Delight! 🍰🎉 Crafting captivating content, curating the finest recipes, and orchestrating a seamless content calendar. 📅✨ Specializing in SEO-optimized posts to ensure our culinary creations reach far and wide!

Digital Marketing Freelancer – EvoLabs Research Created and managed 4 US-based TikTok accounts to boost brand visibility. Developed and published 5 engaging posts per account, strategically directing traffic to the company’s main TikTok handle and increasing overall engagement.

Develop and implement multi-channel digital marketing strategies (SEO, SEM, paid social, email, content, influencer partnerships, and display advertising) to increase brand visibility and lead generation. Manage end-to-end digital advertising campaigns on Facebook, Google, LinkedIn, and other relevant platforms, ensuring maximum ROI. Optimize Moniepoint’s online presence through SEO, web analytics, and content strategy to improve ranking, traffic, and engagement. Oversee content creation for social media, blogs, and newsletters to drive thought leadership and customer engagement. Collaborate with product, sales, and customer success teams to ensure alignment between marketing initiatives and business objectives. Leverage analytics tools to track KPIs, generate insights, and provide actionable recommendations for continuous improvement. Lead digital brand storytelling that highlights Moniepoint’s role in empowering businesses and advancing financial inclusion across Africa. Manage marketing budgets effectively, ensuring cost-efficient campaigns with measurable impact. Supervise and mentor junior team members, fostering innovation and growth within the marketing department.

* Developing and executing social media strategies to enhance brand visibility and engagement. * Managing content calendars, scheduling posts, and optimizing posting times for maximum reach. * Creating compelling visual and written content tailored to each platform's audience. * Running targeted ads and campaigns to drive traffic, conversions, and brand awareness. * Monitoring performance metrics, analyzing insights, and optimizing strategies based on data. * Cultivating and nurturing relationships with the online community to foster brand loyalty.

As a Digital Marketing Manager at Moniepoint, I lead the planning, execution, and optimization of data-driven marketing strategies to drive brand growth, customer acquisition, and retention across digital platforms. My role bridges creativity with analytics, ensuring impactful campaigns that align with business goals in the fintech and financial inclusion space. Key Responsibilities: Develop and implement multi-channel digital marketing strategies (SEO, SEM, paid social, email, content, influencer partnerships, and display advertising) to increase brand visibility and lead generation. Manage end-to-end digital advertising campaigns on Facebook, Google, LinkedIn, and other relevant platforms, ensuring maximum ROI. Optimize Moniepoint’s online presence through SEO, web analytics, and content strategy to improve ranking, traffic, and engagement. Oversee content creation for social media, blogs, and newsletters to drive thought leadership and customer engagement. Collaborate with product, sales, and customer success teams to ensure alignment between marketing initiatives and business objectives. Leverage analytics tools to track KPIs, generate insights, and provide actionable recommendations for continuous improvement. Lead digital brand storytelling that highlights Moniepoint’s role in empowering businesses and advancing financial inclusion across Africa. Manage marketing budgets effectively, ensuring cost-efficient campaigns with measurable impact. Supervise and mentor junior team members, fostering innovation and growth within the marketing department. Key Achievements: Increased digital customer acquisition and engagement through targeted paid campaigns and organic growth strategies. Improved brand awareness and positioning within the fintech industry through consistent digital presence and data-driven campaigns. Enhanced conversion rates and reduced acquisition costs via ongoing A/B testing and campaign optimization.

Develop and implement multi-channel digital marketing strategies (SEO, SEM, paid social, email, content, influencer partnerships, and display advertising) to increase brand visibility and lead generation. Manage end-to-end digital advertising campaigns on Facebook, Google, LinkedIn, and other relevant platforms, ensuring maximum ROI. Optimize Moniepoint’s online presence through SEO, web analytics, and content strategy to improve ranking, traffic, and engagement. Oversee content creation for social media, blogs, and newsletters to drive thought leadership and customer engagement. Collaborate with product, sales, and customer success teams to ensure alignment between marketing initiatives and business objectives. Leverage analytics tools to track KPIs, generate insights, and provide actionable recommendations for continuous improvement. Lead digital brand storytelling that highlights Moniepoint’s role in empowering businesses and advancing financial inclusion across Africa. Manage marketing budgets effectively, ensuring cost-efficient campaigns with measurable impact. Supervise and mentor junior team members, fostering innovation and growth within the marketing department.

1. Provide comprehensive administrative support to clients, including calendar management, scheduling appointments, organizing meetings, and handling correspondence. 2. Conduct research on various topics, gather relevant information, and present findings to clients in a clear and concise manner to inform decision-making. 3. Assist clients with project management tasks, including task coordination, timeline management, and ensuring timely completion of deliverables. 4. Offer strategic guidance and insights to clients based on industry knowledge and expertise, helping them identify opportunities for growth and overcome challenges. 5. Manage client communication and serve as a primary point of contact, addressing inquiries, resolving issues, and maintaining strong client relationships. 6. Utilize various software and tools, including email management platforms, project management systems, and virtual communication tools, to streamline workflows and optimize productivity. 7. Demonstrate professionalism, discretion, and confidentiality in handling sensitive information and representing clients' interests effectively. 8. Collaborate with team members and stakeholders to coordinate efforts, share knowledge, and ensure alignment with clients' goals and objectives. 9. Continuously seek opportunities for professional development and stay updated on industry trends, best practices, and emerging technologies to enhance service delivery and drive business success.