Christian Tauer

SVP Marketing for Central Europe: Germany, Austria, Switzerland and Hungary. Responsible for leading all consumer touchpoints for the renowned brands Bosch, Siemens, and Neff. The objective is to enhance the overall consumer experience through strategic use of big data intelligence, effective media planning, and comprehensive brand portfolio management to drive brand growth and consumer engagement across diverse markets. Responsibilities: Manage the brand portfolio to ensure alignment with market trends and consumer needs. Develop and execute media planning strategies to maximize brand visibility and engagement. Oversee and optimize all consumer interaction and Trade Marketing channels, including eCommerce, to ensure a cohesive brand experience. Manage major domestic appliances product categories, including assortment and pricing strategy to optimize product offerings and profitability.

Global Executive and Leader of Leaders Objective: Drive Europe’s Big Data and CRM Data strategy execution, ensuring compliance with global standards, harmonizing vendor partnerships, and optimizing shopper and consumer research across categories, while effectively managing the budget for maximum business impact. Key achievements: Ramp-up of new Team with Big Data, Research, Data Analytics, Market Intelligence and Product Test Management experts done First pilots in the field of 1st party data targeting, data driven brand communication optimization, GenAI empowered Inisghts generation, eCommerce and PoS analysis show significant improvement potential to drive profitable growth across the Region KPI Dashboard harmonization, KPI definition and target setting, GenAI pilots for scaled data analytics successfully launched and prepared for scaling across the Region

Double role: Global Program Lead New Marketing and Design Organization (November 2023 – December 2024); Director Shopper and Consumer Intelligence (May 2024 - December 2024) Objective: Reduce Cost and Complexity in Marketing and Sales while improving operational excellence of Global Brand organization, Corporate Marketing, Global Sales, Regions, Business Units and local Sales Areas with the objective to achieve Branded Consumer Touchpoint Excellence. Dotted reporting line to Chief Sales & Marketing Officer and Chief Sales & Service Officer.

Global Executive and Leader of Leaders Key achievements: Successful implementation of Global Consumer Journey Strategy into regional Business Processes (Business Strategy and Product projects) Annual Target setting for Brand, Consumer and Sales KPIs and quarterly performance reviews to understand local gaps, opportunities for Best practice sharing of various initiatives along the Consumer Journey Significant efficiency gains and improved Customer Experience KPIs across Consumer Touchpoints Implementation of Cross-Functional CX Teams across Markets

Double role: Director AO Marketing Bosch (March 2018 - March 2020); Director Global Consumer Journey for all BSH brands (July 2019 – June 2020) Global Executive and Leader of Leaders Key achievements: Consumer Journey Framework and Process Governance successfully anchored in BSH Marketing, Sales and Product Development Process Global Customer Experience KPIs (NPS, Search Ranking, High Star Rating, Conversion, Perceived Quality) defined and monitored at BoM level

Global Executive and Leader of Leaders Key achievements: 80% of the created Always-on communications activities (contents, tools, services) used by more than two regions and deployed to the top 10 countries based on T/O Together with pilot markets, my team significantly increased unaided brand awareness, first choice, sales, #of product registrations, #of reviews and overall all-time high w/ regards to Marketing ROI

Group Leader of Associates Key achievements: Digital strategy for Bosch implemented in all regions and top 10 markets Development and successful rollout of a global master website for Bosch in 50+ countries incl. the .com website for B2C (gateway page to local websites); B2B (trade fairs), builder business lead generation, etc. http://bosch-home.com

Development of International Online Marketing concepts in close collaboration with BSH main brands (Bosch, Siemens, Neff, Gaggenau), cross functional departments (e.g. Customer Service, Consumer Goods, Digital Transition, etc.) & countries.

Development and steering of Digital Campaigns for clients such as BMW AG (Main client), ADACmotorwelt (B2B), Teambank, Norisbank, TUI and more.

Support various product launches on- and offline. Close collaboration with media and creative agencies.

Market research during the 56th International Film Festival in Berlin. Objective: Connect and keep talents for Berlinale.

TV Media Medienmanagement GmbH in Ebersberg / Munich Area (Subsidiary of WMP Eurocom AG) Support managing director and conduct media response analysis, assistance in project work (e.g.: AFRICA AFRICA by André Heller http://www.africancircus.de)

Creating a website for Rent a Handyman San Diego. Support the business manager in media communication skills.