Christian Schroeder
Advisor to the Board
About
I am a seasoned global leader with a 35-year career dedicated to delivering exceptional growth and driving impactful transformation. I now work with a series of organisations as an Advisor/NED putting this experience into practice working with teams and individuals to support, coach and mentor across a series of sectors. I have consistently built and led diverse, global teams focused on business and marketing strategy, client development, and value creation. My success in achieving strong revenue and margin growth is underpinned by my ability to navigate complex challenges, including leading two global agencies and two of WPP's top global clients through periods of rapid change. I've worked with clients to develop significant structural and operational improvements across all elements of marketing and communication by bringing together diverse teams and cultures. I have extensive experience in M&A, successfully integrating acquired teams into larger networks. A passionate advocate for talent development, I've mentored and coached individuals across 50+ countries, fostering skills and opportunities. My experience spans highly regulated sectors, building cohesive teams with a shared vision.
United Kingdom
London
Marketing & Advertising
Business Strategy, Marketing, Team Leadership, Advertising, Business Development, Management, Leadership, Brand Development, Brand Architecture, Marketing Strategy
Experience
Advisor to the Board
Gulaid Holdings
Saudi Arabia
Non Executive Director
Lyra LLC
United States
Lyra is a B2B SaaS platform developing an AI-powered literacy game built to solve the global literacy crisis
Founder
Schroeder Consulting
Greater London, England, United Kingdom
Board Advisor
Smollan
Board Advisor
WGI
• Collaborated closely with the CEO/Founder to develop strategic initiatives aimed at teaching one billion children to read and write. • Developing fundraising efforts to successfully secure partnerships with key stakeholders. • Helping to launch Lyra, an AI-powered literacy game, enhancing engagement and learning outcomes for children globally.
Member of the Advisory Group
Brandland
Global President
Landor
London, England, United Kingdom
• Led the consolidation of Landor Group, the largest global branding and design agency, through the integration of multiple agencies, enhancing product and service offerings and operational efficiency. • Managed diverse teams across 30+ offices, fostering collaboration and innovation in creativity and strategic brand building empowered by AI.
Global Client Leader BAT
WPP
London, United Kingdom
Led a global cross agency team across WPP incorporating advertising, customer experience, PR, design, media, data/CRM, commerce and social. Delivered YoY growth transforming the client into a global top ten client. Cultivated strong relationships with external and internal stakeholders, enhancing collaboration and innovation across multiple disciplines.
Global Client Leader Telefonica
WPP
London, United Kingdom
• Spearheaded the global relationship management for Telefonica, enhancing collaboration across WPP's agency networks in Europe and Latin America. • Developed a comprehensive brand governance strategy for Telefonica, Movistar, O2, and Vivo, ensuring consistent messaging and identity. • Fostered cross-agency teamwork, resulting in improved service delivery and client satisfaction metrics.
Chair
PASSPORT BRAND DESIGN
Newport Beach, California, United States
• Spearheaded the acquisition of Passport, overseeing the entire process from identification to successful integration. • Drove significant business growth by implementing strategic initiatives during the integration phase. • Led the board in navigating challenges, ensuring alignment and collaboration across all levels of the organization.
Board Trustee
Key4Life
A founding trustee and board member of Key4Life - a charity established to provide innovative ways of preventing reoffending for young men in prison or at risk of going to prison - providing real solutions to help reduce youth offending.
Education
University of East Anglia
20th Century European Political History
Christian Schroeder's Contact Information
Phone
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