Christian Mckelvie

• Work closely with leadership on Marketplace development, planning and implementation. Lead the marketplace business strategy, driving best-in-class customer experience and driving profitable business growth • Maintain great partnerships with our sellers over the lifespan of the partnership, ensuring our partners are effectively onboarded and offboarded and are provided with quality experience, training, and support. • Accountable for ensuring sellers comply with our contractual terms and conditions, while also ensuring operational performance and SLAs are kept to a high standard • Problem solving and complaints and challenges across the seller network to remove any barriers to commercial success • Accountable for the communication and engagement with partners to understand improvements and new service opportunities from our existing and future partners • Lead projects and scalable strategies with a focus on new process development or improvement initiatives and for our sellers in all categories • Foster and manage close relationships with internal teams including Merchandising, Merchandising Services, Marketing, Product, Customer Service, and Operation teams to help sellers on growing their business and performance on Marketplace • Review processes and practices continually within my department, sharing best practice and knowledge and applying learning to generate improvement • Work closely with product and development teams on developing the tech roadmap for Marketplace and Vendor management • Develop and maintain Marketplace P&L • Develop and refine data analytics and reporting tools • Develop and lead a high performing Marketplace team

▪ Collaborate with executive-level management in the development of performance goals, long-term operational plans and the overall Marketplace strategy ▪ Working with the General Manager - Marketplace and Head of Marketplace Sales, develop, execute and deliver on the overall Marketplace strategy ▪ Maximize efficiency and productivity through extensive process analysis and interdepartmental collaboration (Internal and External teams) ▪ Set strategic goals for operational efficiency and increased productivity for the Marketplace▪ Driving analytics and insights around marketplace key accounts ▪ Work with project managers in the development of technical, financial and budgetary plans ▪ Analyse current operational processes and performance, recommending solutions for improvement when necessary ▪ P&L management ▪ Manage key operational areas for the Marketplace including; Platform optimization, Seller Onboarding, Seller Experience, Data & Analytics, Product catalogue and Compliance ▪ Conduct monthly, quarterly and yearly business reviews and annual resource planning

▪ Growing the business by adding new sellers and to the Catch Marketplace. Achieved by starting relationships and introducing prospects to the Catch Group ▪ Leading key negotiations/ sales with strategic new sellers ▪ Educating retail business owners on the benefits of adding a marketplace to their online strategy ▪ Ensuring key accounts grow to full potential - taking ownership of the seller relationship to achieve revenue, seller satisfaction and profitability targets ▪ Driving analytics and insights around marketplace key account ▪ Working closely with marketplace product manager and marketplace operations manager to ensure a sustainable marketplace business, that meets dual objectives of seller and customer experience ▪ Designing & improving the marketplace sales process and training & developing the sales team

▪ Develop the Rolld and Mama's Buoi brands in the Australian marketplace ▪ Deliver content strategies to increase customer experience and engagement. ▪ Manage website content, design and backend (Using the Hubspot and Wordpress platforms) ▪ Work closely with the video, graphic and product teams across web, content creation, social media and search ▪ Create and execute paid search, display and social campaigns to maximise ROI and revenue - primarily through paid social advertising and affiliate partnerships ▪ Create and drive landing page optimisation Identify significant long-term opportunities based on research, analysis and a strategic view of the market outlook ▪ Maintain, develop and grow customer database for both businesses ▪ Create and execute all digital marketing content - including EDMs, Social content and calendars, Banner adverts and social media campaigns across Facebook, Instagram and Snapchat

After a change in ownership I took on the responsibilities of this role, in addition to the Product Manager position, which include the redevelopment and management of the e commerce presence, as well as a renewed focus on business development and sales. CORE RESPONSIBILITIES • All responsibilities outlined in the Product Manager position below • Day to day management of webstore and digital marketing in order to maximize site visits, conversion and sales. Initially, this required me to rebuild the Dungeon Crawl store for the Neto platform. • Develop and manage sales channels including eBay and TradeMe • Design and implement marketing strategies including ‘pop-up’ stores at popular conventions and high traffic locations • Management of warehouse staff, processes and procedures • Represent the Dungeon Crawl brand at key events, conferences and industry stakeholder meetings – including E3 Entertainment Expo, AMC, OzComicCon and Madman Anime Festival

In my Product Management role I : - Conduct Market Analysis of product range and pricing - Identify and recommend new market opportunities - particularly in emerging trends in Video Gaming and Pop Culture Merchandising - Identify product differentiations and pricing gaps against competitors - Complete and maintain full competitor analysis portfolio - Analyse sales trends of key products to identify effectiveness of marketing campaigns and consumer interest - Produce monthly sales reports to review platform and product performance, as well as sales forecasts In my Marketing Management role I : - Manage all social media channels & the communities for the Dungeon Crawl brand. (Facebook, Instagram & Twitter) - Create and implement marketing campaigns for the Dungeon Crawl brand - Oversee affiliate program for Dungeon Crawl - Maintain and develop the brand strategy for Dungeon Crawl - Manage sponsorship and advertising opportunities for Dungeon Crawl - Work in conjunction with eBay on promotional and marketing opportunities - Implement digital marketing campaigns primarily through eMarket and Infusionsoft

Managed Dungeon Crawl store in Melbourne, CBD for two years. In December 2013 the store was closed to focus on the growth of the digital stores, to great success. At this time I was promoted to the role of Product Manager and moved to head office.

- Management duties encompassed all tasks required for the effective operation of a busy cocktail bar and nightclub - Coordination of stock, supply and sundries, accounts and finances, staff rosters, etc - Organisation and assessing of marketing strategies for 'in house' events, promotional partners, marketing direction, web content and promotional material

-Head Bartending duties; customer service and satisfaction, service best practices, set and pack up procedures - Till closing, cash handling procedures, POS training, staff breaks and roster assistance - Quality control; pour tests, cocktail uniformity, product training and knowledge