Christian Lat

- Led the strategic management of assigned product categories generating ₱380M+ annual sales, overseeing pricing strategy, margin optimization, and competitive market positioning to support sustainable business growth. - Directed cross-functional product development initiatives with Sales, R&D, Quality Assurance, Procurement, and Operations teams to successfully launch and commercialize new products. - Strengthened relationships with key B2B clients by providing technical and commercial expertise, improving product adoption and long-term partnership value. - Developed and implemented go-to-market and commercialization strategies that enhanced product visibility and supported revenue expansion. - Collaborated with internal stakeholders and suppliers to identify product innovation opportunities and improve overall portfolio competitiveness

- Led strategic innovation initiatives including product development, manufacturing capability expansion, and brand creation to support new business opportunities. - Developed and launched consumer brands Pepperduur and Rekaudo, targeting modern trade, general trade, and HORECA channels to expand the company’s B2C market presence with projected ₱120M+ annual sales potential once full distribution is achieved. - Managed collaboration with the Department of Science and Technology – Food and Nutrition Research Institute (DOST FNRI) for the development of the Brown Rice Bar as a RTE ration food for calamities. - Implemented product barcoding to enable distribution through retail channels. - Oversaw strategic manufacturing initiatives including extruder production line development and equipment acquisition to enhance product capability and operational efficiency.

- Managed financial and administrative processes including petty cash monitoring, SAP budget encoding, and purchase request (PR) approvals to ensure accurate financial documentation. - Coordinated procurement and project documentation activities, including PR processing, audit reports, site orientations, and internal memos supporting process improvements. - Addressed operational and site concerns across Megaworld Corporation, Suntrust, and TownSquare projects to ensure timely resolution and smooth project execution. - Oversaw check release processing, deadline monitoring, and change order tracking to maintain project financial control and compliance. - Prepared operational reports and provided project coordination support to the Senior Assistant Vice President, assisting in strategic and administrative initiatives.

- Conducted construction and operational audits across ongoing development projects to ensure compliance with management procedures and internal standards. - Reviewed supplier and contractor billing documentation, coordinating with accounting and finance teams to verify accuracy and support proper financial controls.

- Oversaw overall operations and tenant management at SM By The Bay, including addressing tenant concerns, handling monthly utility billing, and coordinating events with contractors and clients. - Ensured safety and infrastructure excellence, conducting regular inspections and proposing projects to enhance mall structures and public safety.