Christian Golder

Competing in the highest level of boys academy soccer in the US - ECNL, southeast region. I work with the U17 boy's team which I have coached since U15. The focus for these young men is tactical awareness while perfecting those technical skills I also coach the U11 girl's team who competes at a national level. Working with this team over the past 3 years has been fantastic and we are in the top 10 teams in the US currently, competing in tournaments such as Jefferson Cup, Disney Tournament, and more.

- Lead the retailer team to expand our number of retailer relationships and diversify our solution for brand-to-brand partnerships - Managed over 50% of all US advertiser spend - Trained and onboarded new team members - Enhanced my managerial skills through training and experience - Responsible for the US team forecast going into the group CFO - Integral role in back-to-back YOY growth of 1,200% & 92%

- Built relationships with retailers to create our brand-to-brand partnerships proposition - Closed our biggest retailer contract with a Fortune500 business - Pivotal role in 61% growth YOY - Own the forecast for the US business into the wider group with an accuracy of within 10% - Part of an internal group that purchased Exact Connections and integrated their business - Creating and developing a team of planner buyers, account managers, and media coordinators

- Strategically supporting brands' transition from the UK to the US - Educating clients on the differences between the markets and consumer behaviors in order to successfully plan their media and marketing strategy - Working with US clients to optimize their customer acquisition efforts. Using data analysis in order to review historical activity and then advise and execute on growth opportunities across the following media; Inserts, On Page, OOH, Email, and Direct Mail. - Supporting business development through actively sourcing potential new clients

Ran the U8 & U12 age group. 90+ Kids in the U8 age group both boys and girls. We focused on technical skills such as passing, dribbling and shooting with a goal of enjoyment and progression into the Academy program. 35+ Boys in the U12 age group. This age group started to transition into receiving tactical coaching as well as refining their technical skills. We had 3 Academy level team and one team playing in the Georgia Soccer Classic league and trialling for DA programs.

Using my specialist knowledge to help in the growth of the channel as well as clients. Growing my knowledge in other channels and expanding on the collaboration of different media. Understanding the strategic needs and developments of each individual clients and creating plans and concepts to match and execute their goals.

Controlling the planning and buying process for my own clients. Managing annual budgets and analysing the effectiveness of the media activity in order optimise and grown my clients business'. I work closely with other media channels and the strategic planning department to ensure that key messaging is consistent across all mediums.

Assisting in all planning and buying for my Managers clients. Communicating with Media Owners on a day to day basis and building relationships in order to support our clients in gaining premium placements and pricing. Following proposals I will create bookings and confirm all of the details for any deliveries or creatives that are needed for a smooth execution.

During my two years as a charity organiser the main highlight was the first charity golf day that I and a colleague organised and ran. This was a fantastic success and is now an annual event. There was no budget for the event and all funds had to be raised by us, the organisers. The golf day proceeded with great success and the first year £7,000 profit was made after all the costs came out of the fund and then the second year this increased to £11,000. These events help to fund the YMCA in helping homeless children who have been either abandoned by their families or those who have no families. During this process I had to negotiate sponsorship deals with Business' such as BMW, Sainsburys and Titleist. I also arranged prizes from small local business' and even some larger ones. The role of an event organiser saw me deal with clientele on the phone, over email and face to face. I have acquired a an array of business skills from this experience.

At middlewall album company I had responsibility of the direct sales to clients both face to face and on the phone to complete sales deals and create more buisness from previous or new customers. Visiting exhibitions to increase buisness and make sales for the company alongside a big brand awareness to enhance the clientele base.

Studied: Biomechanics Physiology Performance analysis Strength & Conditioning Physcology Nutriton Athlete Development European Coaching