Christian Garelli

Orchestrating global digital partner strategies and fostering partnerships with industry leaders to drive Nike's growth and innovation. Key Achievements: + Expanded Nike Apps' reach on the Apple App Store, driving an 8% year-over-year install growth through strategic App Store Optimization initiatives. +Spearheaded the Apple Card x Nike Cash Back promotion, resulting in a 19-29% boost in retail and online cart value and increased total demand within one fiscal year. +Led the development of sustainable Apple Watch Nike Bands, expanding the use of eco-friendly materials by ~30% and increasing year-over-year sales. +Directed the integration of Apple TV+ offer into the Nike app for Ted Lasso Season 3, enhancing consumer spend per order. +Implemented partner analysis of the checkout consumer journey, leading to a 6% increase in checkout conversion rates through strategic placement of Apple Pay badges.

Cultivated mobile app partnerships with Apple and Google to optimize distribution and engagement of Nike's Activity and Commerce apps. Key Achievements: +Collaborated with Digital Product and Design teams to implement promotions and features across Nike's activity apps, improving active consumer retention. +Facilitated the integration of digital features (widgets, voice activations) that led to Nike Run Club being featured at Apple's Worldwide Developer Conference, stimulating an 11% increase in app installs. +Successfully resolved app store submission issues, safeguarding Nike's revenue streams and ensuring consistent content access for consumers.

Architected and implemented a comprehensive global app distribution strategy, encompassing partnerships with industry leaders such as Apple, Google, Meta, and Amazon. Developed and deployed a strategic Partnership Management Playbook, streamlining team operations and decision-making processes. This initiative resulted in enhanced operational efficiency and significant cost reductions across the organization. Accomplishments: + Generated over 5B impressions through partner led App Store featuring activations. +Oversaw global sales for first “May the 4th" Mobile App Sale across partners and promotional plans (discounts) for fiscal year and worked with International Teams (4 Regions), driving sales and user acquisition targets under budget across 9 businesses within TWDC and licensees.

As Digital Account Manager for Disney Publishing Worldwide, I spearhead App Sales operations across North America, encompassing Education, Books, and Entertainment categories. My portfolio includes strategic partnerships with major tech industry leaders. Key responsibilities include: +Driving accelerated growth through innovative sales and marketing strategies +Formulating and executing unified go-to-market plans to achieve annual revenue targets +Overseeing eBook account management and performance optimization +Identifying and cultivating new business development opportunities to create additional revenue streams This role demands a keen understanding of the digital marketplace, strategic planning capabilities, and the ability to forge and maintain high-level partnerships in a dynamic, fast-paced environment.

In this strategic role, I spearheaded initiatives to expand our content distribution channels, including: Orchestrating high-level contract negotiations with industry giants such as Google, Apple, Barnes & Noble, Microsoft, and Nokia. +Coordinating cross-functional teams across Tax, Legal, and Risk Assessment departments globally to ensure timely deal closures +Leading a proof-of-concept project for connected TV integration +Directing the development and launch of an HTML5 website for a major Microsoft developer conference My responsibilities extended to fostering relationships with Original Equipment Manufacturers (OEMs) including HTC, Samsung, LG Electronics, Sharp, and Panasonic, focusing on product innovation and emerging technologies. Additionally, I played a pivotal role in talent acquisition, identifying and vetting key development partners for our digital product portfolio. This multifaceted position demanded strong negotiation skills, strategic vision, and the ability to navigate complex, multi-stakeholder environments to drive business growth and technological advancement.

I worked very closely with the head of our Strategy Department to help organize and structure our 5 and 10 year plans that would identify key growth areas for Disney Publishing Worldwide. Those areas including growing the Digital Business and the our Educational Centers in China. This job entailed working across multiple business units: Finance, Sales, Marketing and Digital to identify key areas of need and formulate a company wide strategy for growth.

Immediately following my college graduation, I embraced a pivotal role in Shanghai, China, to drive growth for Disney Publishing's strategic educational initiative. This venture encompasses over 25 active learning centers across China, providing supplementary education to more than 25,000 children aged 2-12. Key contributions during this six-month assignment included: +Overhauling the sales manual, optimizing daily operational procedures for local center sales teams +Spearheading the redesign of the online platform to enhance user experience and engagement +Restructuring the onboarding program for international trainers to improve efficiency and effectiveness This immersive experience provided invaluable insights into the complexities of scaling an early-stage business in a dynamic international market. It honed my adaptability, cross-cultural communication skills, and strategic thinking in a high-growth environment.

-Created Informative Packets for College Football Live and College Gameday -Learned both Marketing and Sales approaches and Long Term Planning -Overlooked editing and production of Television Shows: Sportscenter, Baseball Tonight

-Gained useful knowledge in the marketing and packaging development of children's consumer electronics -Started Online Product Approval website for our licensees

-Sold merchandise to Executive Boxes -Organized inventory for more efficient sales opportunities