Christian Dikonda

Head of Digital Marketing @ Marigold

About

As a Digital Marketing Advisor, I work with key stakeholders to improve user experience and increase conversions. I'm a result driven marketer who craves constant improvement and I enjoy working across teams and external agencies. I'm specialized in SEO, SEA, web ergonomics, analytics, research, experiments and conversion rate optimization.

Country

Belgium

City

Brussels

Industry

Marketing & Advertising

Skill

Stratégie marketing, Optimisation pour les moteurs de recherche (SEO), Marketing sur les moteurs de recherche (SEM), Drupal, Google Analytics, Google Adwords, Google Data Studio, HTML 5, CSS3, Photoshop, Adobe Premiere Pro, After Effects, InDesign, HubSpot, Salesforce.com, MySQL, Marketing vidéo, Google Tag Manager, Google Optimize, Marketing par e-mail

Experience

Head of Digital Marketing

Marigold

2022-7 - Present · 4 yrs 3 mos

Growth Marketing Manager

Marigold

2021-1 - 2022-6 · 1 yr 6 mos

Bruxelles, Région de Bruxelles-Capitale, Belgique

- In charge of the A/B tests, user experience testing and interviews, website personalization; and marketing campaign analysis - Project Manager for the Paid Media landing pages rebranding and rebuild in close collaboration with the HubSpot agency and internally with the Marketing and Creative Teams - Tech lead for the Selligent website migration from Drupal to WordPress in close collaboration with the Dev agency and internally with the Dev, Creative and Executive Teams - Organize WordPress workshops and trainings with Marketing, Legal and Content Teams - Help the US Analytics and Performance Teams to understand the Selligent brand and the European market

CRO Manager

Marigold

2020-6 - 2021-2 · 9 mos

Bruxelles, Région de Bruxelles-Capitale, Belgique

- In charge of the conversion rate optimization in all acquisition channels - Responsible of web analysis and data visualization(Analytics, Tag Management, Data Studio) - Lead and manage SEO globally, optimization & experimentation, web ergonomics, user experience, user funnels - Work on content strategy, A/B tests and website personalization - Work closely with local marketers, business developers and product marketing to define user conversion paths - Organize internal workshops with key stakeholders globally to help them adopt a data-driven approach Implement a Consent Management Platform to ensure GDPR compliancy

Web Project Manager

Marigold

2013-9 - 2020-5 · 6 yrs 9 mos

Bruxelles et périphérie

- Help marketers to build beautiful web experiences in every step of the funnel - Lead and manage SEO and SEA for the French market - Relationship management with external agencies to define and execute marketing strategies - Working experience on CMS(Drupal), CRM(Salesforce) and Marketing Automation(Selligent, Hubspot) - Close collaboration in all web projects in a fast-paced international environment in Europe and the US

Web Designer

2011-1 - 2013-8 · 2 yrs 8 mos

Bruxelles, Région de Bruxelles-Capitale, Belgique

- Self-learner - self starter - Proven working experience on HTML, CSS, JavaScript, Adobe Design Suite - Custom website development and WordPress site building - Help small companies to create beautiful websites, graphic designs (print and digital) and marketing strategies