Christian 'Crica' Wolthers

Christian “Crica” Wolthers is an entrepreneur and digital marketing specialist, co-founder and former CEO of Zen App, Brazil’s leading emotional-wellness app, with more than 8 million downloads across 150+ countries. He is the founder of Vegan Business, a hub that has already mobilized over R$ 15 million in investments for startups in the plant-based ecosystem. Currently, Crica leads Sunrize, a leading plant-based protein brand in Brazil, and spearheads the national expansion of Sunrize Shakehouse, a fast-growing protein shake franchise in the country. As an angel investor, he supports emerging consumer and technology brands and has celebrated two exits: Reshape, acquired by Hotmart in 2024, and Hilfr, acquired in 2022. Beyond his business ventures, Crica is a speaker and has spoken at prominent events such as Harvard University’s Food 4 Thought, TEDx, HackTown, and BossaSummit. In 2024, he was recognized as a LinkedIn Top Voice Brazil. Crica has also served as an advisor to Veg Capital, a UK-based venture capital fund dedicated to the plant-based market. — Christian “Crica” Wolthers é empreendedor e especialista em marketing digital, cofundador e ex-CEO do Zen App, aplicativo líder em saúde emocional no Brasil, com mais de 8 milhões de downloads em mais de 150 países. É fundador da Vegan Business, hub que já mobilizou mais de R$ 15 milhões em investimentos para startups do ecossistema plant-based. Atualmente, Crica lidera a Sunrize, marca referência em proteína vegetal no Brasil, e a expansão nacional da Sunrize Shakehouse, franquia de shakes proteicos com presença crescente no país. Como investidor-anjo, apoia marcas emergentes de consumo e tecnologia, tendo celebrado dois exits: Reshape, adquirida pela Hotmart em 2024, e Hilfr, adquirida em 2022. Além de sua atuação empresarial, Crica é palestrante e já palestrou em eventos de destaque, como Food 4 Thought da Harvard University, TEDx, HackTown e BossaSummit. Em 2024, foi reconhecido como LinkedIn Top Voice Brasil. Crica também atuou como advisor da Veg Capital, fundo britânico de venture capital dedicado ao mercado plant-based.