Christian Campisi

Senior Manager, Ecommerce & Strategic Partnerships

About

I've spent nearly 7 years scaling a CPG brand from the inside out — starting in finance, moving through international expansion, and ultimately taking ownership of the entire commerce business across Amazon, Walmart, and wholesale channels. What that's looked like in practice: • Significantly scaled the Amazon US business while improving TACoS by 8+ pts year over year • Direct a multi-million dollar annual advertising budget across Sponsored Products, Brands, and Display • Grew Walmart distribution to 10 SKUs nationwide • Drove the brand to acceptance at Whole Foods, GNC, Publix, and more • Launched the brand internationally on Amazon Canada, Amazon UAE, Noon, iHerb, and more • Lead an internal team and oversee external ad agencies Across Amazon PPC, Health Canada compliance, and retailer line reviews, I've built deep operational expertise by getting thrown into the deep end and figuring it out. That's also why I'm a regular on the industry conference circuit — Amazon Unboxed, Amazon Accelerate, and Mastery AI among them: I want to be in the room where the next playbook is being written. Right now I'm especially focused on integrating AI tools and API-based workflows into commerce operations — not as a buzzword, but as a real lever for moving faster and making sharper decisions.

Country

City

United States

Industry

Consumer Goods

Skill

Hospitality Management, Customer Service, Problem Solving, Employee Training, Conflict Resolution, Continuous Process Improvement, Operations Management, Communication, Amazon Advertising, Marketplace Strategy, Strategic Partnerships, Team Leadership, AI Integration, Consumer Packaged Goods (CPG), Wholesale, Amazon, Walmart, Software Integration, Accounting, Account Reconciliation

Experience

Senior Manager, Ecommerce & Strategic Partnerships

Pink Stork

2019-7 - Present · 7 yrs 2 mos

St Augustine, FL

Pink Stork is a leading CPG brand in women's wellness, offering 150+ dietary supplement SKUs across Amazon, Walmart, iHerb, Faire, and international markets. Over nearly 7 years, I've progressed from finance operations to owning the brand's entire digital commerce and wholesale business. Amazon US — Full Account Ownership • Significantly grew the Amazon US business while improving TACoS by 8+ pts year over year • Manage 150+ active product listings, optimizing for keyword strategy, conversion, and organic ranking • Direct a multi-million dollar annual advertising budget across all Amazon ad types • Lead an internal team and oversee external ad agencies • Managed multiple agency transitions while maintaining performance continuity International Expansion • Launched the brand on Amazon Canada — including full Health Canada compliance and built-from-scratch PPC operations • Launched on Amazon UAE and Noon, managing compliance, listing localization, and channel setup • Launched on iHerb, opening a new global DTC channel Wholesale & Retail Expansion • Grew Walmart distribution to 10 SKUs nationwide • Drove the brand to full acceptance at Whole Foods, GNC, Publix, and more • Lead multiple simultaneous annual line reviews each year for 5+ consecutive years — owning everything from product research and pitch development through shelf slotting and launch • Manage the brand's boutique wholesale business on Faire Finance & Operations (Earlier Tenure) • Partnered with the CFO on P&L, monthly reconciliations, and inventory discrepancy resolution • Directed AR/AP functions and supported finance process improvements Industry Engagement Regular attendee and brand representative at Amazon Unboxed, Amazon Accelerate (Executive Seller Summit), and Mastery AI — typically attending around three industry summits per year focused on marketplace strategy, AI integration, and seller best practices.

Restaurant Management

2008 - 2019 · 11 yrs

Held progressive roles across multiple restaurant operations, advancing from line-level positions into team leadership and management. Built a foundation in operations, team development, and high-pressure execution that translates directly to fast-moving commerce environments today.