Christian Bihn

Chief Strategy Officer @ VML

About

Hi. I’m a marketing strategist with 15+ years of experience in delivering impact for brands through creative marketing strategy. I helped building a high-performing full-service agency with 200+ marketing specialists. Entrepreneurial spirit and track record in building new business units for future growth. Experienced, effective team leader and facilitator of organizational culture and personal growth. Awarded at both Effies and Cannes Lions. Curious mind, hands-on doer and healthy dissatisfied with the status quo. Skills // Marketing Strategy: Consumer Insights | Integrated Communications | Omni-Channel Retail | Marketing Analytics | Content Marketing | Social Commerce | Comms Planning | Social Marketing | // Brand Building: Brand Strategy | Brand Positioning | Brand Identity | Brand Architecture | Brand Tracking | // Organizational Development: Team Leadership | Recruiting & Team Formation | Trainings & Development | Strategic Partnerships | D&I Agenda | Carbon Zero Organization | Clients worked for include ALDI, Volkswagen, eBay, L’Orèal, Mastercard, Nivea, Seat, Opel, Telekom, Veltins, Absolut, Ramazzotti, Iglo, Henkel and Schwarzkopf.

Country

Germany

City

Düsseldorf

Industry

Marketing & Advertising

Skill

Generative KI-Tools, Generative KI, Verantwortungsvolle KI, Künstliche Intelligenz (KI), Soziale Medien, Marketingstrategie, Digitales Marketing, Digitale Transformation, Strategische Planung, Marketing Communications, Markenstrategie, Social Media Marketing, Marketing Strategy, Marketing, Advertising

Experience

Chief Strategy Officer

VML

2023-5 - Present · 3 yrs 5 mos

Berlin, Deutschland

Helping our clients grow. Leading a multidisciplinary strategy team – from brand strategy, customer experience, commerce, data & analytics and consulting. Driving the agency’s AI practice, helping clients and the agency unlock new opportunities. Brands that I work for: Vodafone, Ford, Microsoft, Coca-Cola, Bayer

Managing Director Strategy

McCann Germany

2020-10 - 2023-5 · 2 yrs 8 mos

Düsseldorf, Nordrhein-Westfalen, Deutschland

Building a customized agency for ALDI and helping them to transform into an omnichannel retailer in fast forward. Brands: ALDI Nord, ALDI SÜD, L’Orèal, Telefonica, Iglo, Kerrygold

Head of Brand Strategy / Mitglied der Geschäftsleitung

McCann Germany

2018-6 - 2020-10 · 2 yrs 5 mos

Düsseldorf und Umgebung, Deutschland

Executive Strategy Director

DDB

2016-1 - 2018-5 · 2 yrs 5 mos

Düsseldorf

(Re-)Launching global brands across countries, continents and cultures. Brands: eBay, Henkel, Schwarzkopf, Miele, Seat, Telekom, Congstar, Bauhaus.

Planning Director

DDB

2013-6 - 2015-12 · 2 yrs 7 mos

Düsseldorf und Umgebung, Deutschland

Senior Planner

Grabarz & Partner

2009-10 - 2013-5 · 3 yrs 8 mos

Hamburg und Umgebung, Deutschland

Launching new Volkswagen Golf, Touareg and up! in more than 36 markets out of a creative hot shop in Hamburg. Brands: Volkswagen, Volkswagen Commercial Vehicles, Veltins, IKEA, EDEKA

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