Christian Bethke

Experienced Product Manager specializing in business initiatives and enterprise digital platforms across Europe. Expertise in global product management, program management, and technical product strategy. Key Responsibilities - Drive business initiatives for enterprise digital platforms (Webshop, APP, Service) - Develop and execute product strategies aligned with global business objectives - Lead cross-functional teams in an international environment - Manage product roadmaps and prioritize features for enterprise solutions - Collaborate with stakeholders to identify and implement technical requirements - Oversee program management for complex digital initiatives Skills: Product Management, Global Product Management, Program Management, Product Strategy, International Project Management, Technical Product Management, Enterprise Digital Platforms, Business Initiative Development, Stakeholder Management, Agile Methodologies, OKR Industry Knowledge: - Enterprise Software Solutions - Digital Transformation - Global Market Trends - Telco Market - Technical Innovation in Enterprise Platforms

Experienced Product Manager specializing in enterprise webshop platforms and e-commerce solutions across Europe. Expertise in strategic planning, roadmap development, and agile product delivery. Key Responsibilities: - Defined product vision and strategy for enterprise e-commerce platforms - Developed and managed product roadmaps aligned with business objectives - Collaborated with cross-functional international teams to prioritize features and requirements - Managed product backlog and sprint planning in an agile environment - Partnered with UX designers and developers to enhance mobile commerce experiences - Tracked and optimized key performance metrics for product success - Led agile ceremonies including stand-ups, sprint reviews, and retrospectives Achievements: - Successfully delivered innovative digital products across European markets - Improved customer experience and increased user engagement on e-commerce platforms Skills: Product Management, E-Commerce, Agile Methodologies, Roadmap Development, Stakeholder Management, User Experience (UX), Data Analysis, Sprint Planning, Cross-functional Collaboration Industry Knowledge: - Enterprise Webshop Platforms - Mobile Commerce - E-Commerce Trends - Digital Product Innovation

Experienced Product Manager and Product Owner with expertise in managing cross-functional teams across multiple domains including APP, WEB, DWH, and Business Support Systems/CRM. Successfully led large-scale strategic projects with significant IT and business impact. Key Responsibilities and Achievements: - Led up to seven cross-functional development teams, executing strategic projects with high business and IT impact - Designed and implemented complex products focusing on customer growth, lead marketing, and enhanced user experience - Pioneered personalization projects for targeted offers and functions, implementing new product portfolios - Optimized processes for existing customer operations on hardware sites - Managed qualification, conception, and implementation of projects and products in an agile environment - Provided comprehensive support to business owners throughout project lifecycles - Ensured project scope alignment with business objectives and customer needs - Collaborated with a dedicated 10-person agile team across multiple systems Skills: Product Management, E-Commerce, Software Project Management, Business Analysis, Product Lifecycle Management, Telecommunications, Strategic Planning, Web Development, Agile Methodologies, Requirements Analysis, Customer Relationship Management (CRM), Workflow Management, Web Analytics, Technical Product Management Domain Expertise: APP Development, WEB Platforms, Data Warehousing (DWH), Business Support Systems, CRM Systems

In my role as a Product Manager for a leading company specializing in talent marketplaces, I drive critical product management initiatives, shaping the future of product offerings and market presence in a startup environment. - Product Management & Team Leadership: Successfully managed an agile scrum team comprised of developers and designers, fostering collaboration and ensuring efficient product delivery. - Marketplace Relaunch: Led the transformative relaunch of the entire marketplace, overseeing its conversion into a responsive design and scaling our core business. - Brand Launch: Spearheaded the successful launch of a new marketplace and brand, collaborating closely with cross-functional teams to execute a seamless market entry. - Stakeholder Communication: Actively communicated with shareholders and stakeholders, delivering engaging presentations and maintaining effective communication channels. - Product Testing & Optimization: Conducted product increment testing and overseen the implementation of web tracking mechanisms to gather valuable user insights and optimize product performance. - Backlog & Roadmap Management: Managed backlogs and roadmaps on both operational and strategic levels, aligning priorities with business goals and customer needs. - Product Roadmapping: Collaborated with internal teams to gather requirements, prioritize features, and define product roadmaps, ensuring the delivery of high-quality products. - Data-Driven Decision Making: Leveraged data-driven insights and market research to make informed product decisions, driving innovation and staying ahead of market trends. - Market Analysis: Continuously monitored and analyzed market dynamics, competition, and customer feedback to identify opportunities for product enhancements and business growth.

- Successfully contributed to a significant website relaunch at the Federal Ministry of Finance, working collaboratively with an agile team of developers, designers, account managers, and concept developers. - Presented and reviewed project progress directly in front of the Federal Ministry of Finance, ensuring transparency and effective communication. - Developed persuasive pitches for companies and federal ministries, showcasing innovative ideas and solutions. - Created wireframes and prototypes, bringing concepts to life with a user-centered design approach.

- Worked as a versatile freelancer specializing in design, marketing, and event management. - Provided comprehensive services in digital and print design, including conception and development of corporate identities. - Offered expert media consulting and produced engaging media content across various platforms. - Implemented effective dialogue marketing strategies and facilitated e-commerce solutions for clients. - Developed and executed strategic marketing campaigns, leveraging crossmedia communication approaches. - Utilized skills in event photography to capture memorable moments and document experiences. - Applied user interface design principles to create intuitive and visually appealing digital interfaces. - Conducted research procedures, including eyetracking and market research, to gather valuable insights for clients. - Employed interaction design techniques to create seamless and user-friendly digital experiences.

Main focus: IT-Management and E-Commerce

Main focus: User Experience, Marketingstrategy and Corporate Branding