Christopher S.

•Oversee the Lifestyle Brands direct-to-consumer business, team, P&L, & marketing strategy while working cross-functionally to drive DTC profitable business results, brand health, as well as the day-to-day DTC business operations across our portfolio, inclusive of Method, Mrs. Meyer’s Clean Day, Babyganics, & eCover •Lead digital transformation vision and drive digital capabilities, inclusive of growth of revenue streams, data analytics, areas of synergy to continue scaling our DTC business, building our Customer Lifetime Value across the end-to-end consumer buying journey

•Successfully transitioned MMCD marketing function from Global Racine Headquarters to San Francisco Lifestyle Brand while developing and bringing together a high performing team •Acted as creative equity lead for brand, owning brand budget and leading agency teams in creative development seen as a strong brand with a consistent message and unique equities throughout the industry, crucial to driving multiple incremental points of brand awareness in a short 2-year period •Launched brand’s first ever TVC spot while influencing CEO and CMO on strategy and rationale, :15 performed at top of all ads tested, resulting in TVC as the primary media spend channel •Led annual and five year brand strategy, setting replicable model for division, increased awareness multiple points and improved brand love multiple points among key brand differentiators in first year while reducing non-working spend fees with minimal effect in output quality

•Led team in development & execution of eCommerce strategy, a large portion of Mrs. Meyer’s & majority of total SC Johnson eCommerce business, results include replicable company-wide eCommerce strategy blueprint & surpassing goals while growing share (pre-COVID) •Developed relationship and executed strategy with critical partner in Amazon, grew off a substantial base (pre-COVID) •Led and turned around struggling Direct-to-Consumer business, successful in complete turnaround in site’s performance

•Launched company’s first ever ‘safe for use around children and pets’ pest control products •Developed concept, graphics and sell story for product, receiving OUTSTANDING concept test score •Inspired new line of STEM and Raid Essentials pest control products

•Responsible for $200MM product portfolio while overseeing direct reports, exceeded year-over-year revenue targets •Launched $1.5 BN U.S. division’s Rewards Program while partnering with agency to develop digital platform including custom web site, CRM, YouTube videos, sales materials, salesforce.com lead list, and SEO, set to grow division by 3%

•Responsible for developing strategy and commercializing company's first ever product innovation into two separate high growth product categories •Highlights include creating business case, P&L, pricing, volume projections, sales story and integrated marketing communications. Formed marketing brand positioning by analyzing segment and market trends, whitespace opportunities, and consumer insights.

•Responsible for $30MM turnaround brand, marketing budget, integrated marketing communication, base business reporting, and forecasting •Highlights include revamping product with strategic marketing overhaul focused on utilizing brand’s equity to reacquire dormant users, reversing double-digit share declines. Drove long-term brand equity health by developing marketing plan focused on distribution, product innovation, creative promotions and merchandising, increased new membership household penetration. Researched data to guide agency in developing targeted marketing ads, increased retention sales

•Led cross-functional and engineering team to launch internet product and grow marketing presence with agency’s digital partner, Microsoft, via data based decision-making to segment and engage customers at various lifecycle stages •Developed database frameworks and queries, segmentation, reporting, and tests. Led marketing channel and media including A/B house ad testing, social media and email marketing. Results included optimized user interface experience, global expansion and mobile platform.

• Led Marketing Werk's first ever multicultural event marketing campaign, the Verizon Wireless Hispanic Tour • Managed a team of 20 individuals from 9 different countries

• Toured country in historic Oscar Mayer Wienermobile, pitching stories to the media and conducting live on camera interviews in both English and Spanish

• Received merit‑based Ross Fellowship Full Scholarship • First Place winner at Elite 8 Case Competition • Selected as Marketing Club MBA1 Executive Board Representative • Member of the Ross Marketing Club and Latino Business Students Association

• Studied abroad at University of Madrid‑Complutense • Elected: President of Information Systems Group • Recipient: Honors in the Liberal Arts