Chris O'Neill
Vice President & Chief Operations Officer @ Image Masters
About
I'm a versatile operations leader with over a decade of experience in the promotional marketing industry, growing from sales support to executive leadership. At Image Masters, I’ve worn many hats—Account Manager, Finance Director, General Manager, Production Manager—and today I serve as Vice President & COO, overseeing day-to-day operations, cross-functional teams, and special projects that keep our company running smoothly. I’m most at home in the operational core of a business—solving problems, connecting departments, and making sure people have what they need to do their jobs well. I’ve built my career by stepping into gaps, learning quickly, and earning trust by showing up and following through.
United States
Merced County
Marketing & Advertising
Account Management, Product Marketing, Trade Shows, Corporate Branding, Marketing Communications, Event Management, Apparel, Marketing, Lead Generation, Marketing Strategy, Market Planning, Development Of Promotional Materials, Promotions, Quality Assurance, B2B, Advertising, Advertising Sales, Customer Service, Sales, Strategic Planning
Experience

Vice President & Chief Operations Officer
Merced, CA
Promoted to executive leadership after years of cross-functional experience, with expanded responsibility for daily operations, team management, and company-wide coordination. Assumed full oversight of production and internal operations following COVID-era restructuring. - Providing operational oversight for all core departments (other than Sales), including Production, Order Management, Customer Service, Graphic Design, Shipping/Receiving, and Quality Assurance - Acting as Production Point Person, managing all personnel scheduling, capacity planning, and problem resolution to ensure timely, high-quality output of our Screen Printing, Embroidery, and Heat Transfer departments - Leading procedural implementation efforts, standardizing workflows and improving team efficiency across departments - Facilitating interdepartmental collaboration, serving as the central liaison between operations, sales support, and executive leadership - Overseeing special project implementation, guiding cross-functional initiatives and company-wide process improvements - Transitioned Finance Director responsibilities to a dedicated CFO in April 2023 following the successful onboarding of said CFO

General Manager & Finance Director
Merced, California, United States
Stepped into dual leadership roles during a time of organizational need, taking over company financials while also assuming day-to-day operational oversight. Served as the go-to problem-solver for staff across departments and acted as a trusted proxy for the CEO. - Oversaw company financials, including invoicing, accounts payable/receivable, and bimonthly payroll for ~25 employees - Managed complex commission structures and hourly payroll processing - Produced key financial reports (P&L, Balance Sheet) and transitioned systems from QuickBooks Enterprise to Online, improving access and reducing overhead - Supervised administrative staff and served as primary internal escalation point for sales, support, and operations teams - Facilitated cross-departmental communication and conflict resolution, supporting smooth daily operations and maintaining executive oversight in the CEO’s absence

Account Manager
Merced, California, United States
Promoted to independently manage a full sales cycle within the B2B promotional marketing space, building a book of business from the ground up. - Prospected, pitched, and closed new clients across diverse industries including education and food processing - Managed all client relationships, from initial outreach to final delivery - Sourced custom promotional products aligned with client branding and campaign goals - Created proposals, quotes, and design briefs, ensuring seamless execution without support staff - Acted as primary point of contact for all creative, logistical, and strategic needs

Sales Assistant
Merced, California, United States
Supported a senior Account Manager in all phases of the sales process within a fast-paced B2B promotional marketing environment. - Sourced custom-branded products tailored to client needs across sectors like education and healthcare - Created compelling proposal decks and accurate quotes to support sales pitches - Collaborated with in-house graphic artists to ensure on-brand, high-quality designs - Drafted detailed sales orders and maintained smooth client communication
Chris O'Neill's Contact Information
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