Chris Cratin

-Redesigned warehouse operations, installing new pallet racking and bin shelving that optimized storage capacity and eliminated the need for a planned $1M building expansion. -Implemented and customized Odoo ERP, creating automated workflows, tailored reports, and integrations with external sales platforms to streamline company-wide operations. -Took over and rebuilt accounting function, replacing prior bookkeeper and leading transition to a structured, accurate financial system to support executive decision-making.

• Running SMB focused on residential renovation and remodeling

• Performed desktop and network support for entire facility including Win 10 and 11, Server 2016 and 2019 as well as camera and DVR systems, network hardware and infrastructure. • Created single, password protected, user-level permission-based MS Access database to replace numerous disparate databases and migrated all data successfully – routinely hosts 12-18 users and supports several business critical functions of the facility.

• Taught GED skills to adults resulting in passing 40-60 per year, among the most successful programs in the state. • Created an Access database to track all student information and generate monthly reports required by the Mississippi Department of Education – replaced all hand-written forms with automated, printed forms and saved time and effort of duplicating information across numerous required forms. • Created an Access database to manage all aspects of the facility library including inventory, checkout and reporting – resulted in 90% fewer lost books and greater satisfaction for the clients and clerks.

• Led product development team for software directed at largest customers such as Amazon, L.L. Bean and Musician’s Friend representing approximately 35% of FedEx Express and Ground shipping revenue. • Developed individual team members transitioning from other areas such as operations or IT to function in new environment. • Helped prepare two team members who gained promotions to management.

• Led activation of the NFL sponsorship – Planned and executed a series of NFL event nights in 12 NFL cities allowing for sales interaction with over 2500 clients representing over $1B in revenue. Events included mini FedEx trade show, FedEx executive level speaker and two players from the local NFL team to energize the crowd. • Created and executed national trade show strategy including 10 corporate led tradeshows and supported sales and marketing in exhibiting at over 200 tradeshows nationally • Managed vendor relationships with contracts in excess of $5M - Issued RFP for trade show support vendor resulting in switching and saving several hundred dollars per trade show and offering greatly enhanced services to those in the field. • Assisted team manager with process to improve her 360-degree employee review scores by leading team feedback meeting and creating an improvement plan for her to execute – scores improved by over 30% the following year.

• Developed and managed relationships with numerous WMS and TMS software vendors . • Built and maintained department intranet site used by field personnel to assist with customer integration. • Trained customer integration specialists on implementation of software products in customer environments.

• As part of the executive leadership team, built strategic plan for acquisition of new customer and distributor relationships including targeting manufacturing clients such as Beechcraft and Cessna and their repair networks for the first time, increasing distribution presence in international regions and targeting major government contracts for repair services – resulted in 15% revenue growth in CY2000. • Hired and trained sales and marketing professionals and trained them in the high touch customer service necessary in the business. • Assisted with development and delivery of executive level presentations to existing and prospective airline customers resulting in landing two major airline accounts.

• Was responsible for the National Accounts division of AmeriSpec, a franchisor of home inspectors. • Developed the business by adding new customers and strengthening relationships with existing ones – resulted in revenue growth of department of over 50%. • Designed and developed a database application to run the business segment including order management, end report products for orders and billing.

• Developed new multi-channel marketing campaign for new and existing product lines including development of the company’s first web site, media buys in several trade publications and trade show marketing. • Led IT implementation to computerize company in only 90 days and under budget and maintained IT responsibility throughout entire period of employment. • Project managed development of new product line in the manufacturing environment resulting in over 20 new product part numbers and the complete replacement of the existing main product line. • Developed written procedures in accordance with FAA standards and successfully led company through the FAA audit process with no major issues documented and audit time shortened by half. • Originally hired as Inside Sales Representative, given additional responsibility of Marketing Coordinator after a year and promoted to Manager within two years.