Chris Low

I manage and scale Fourlane’s digital presence driving growth through SEO, paid ads, social, automation, and data-backed strategy. I optimize websites for conversion, streamline marketing operations, and turn analytics into actionable results. By aligning marketing with sales and revenue goals, I help transform digital traffic into measurable business impact.

I began working with Pahl Industrial on a part time basis helping with auction setup, I quickly fell in love with the environment and the people, and a few years later decided that I wanted to do this for the rest of my life. Dan Pahl was my direct supervisor and trained me full time for over 5 years until I completed the Uniformed Standards of Appraisal Practice (USPAP) certification course. Appraising equipment is one of the many hats I wear at Pahl Industrial, and allows me to confidently manage auction sites, bid jobs, and expand our business.