Christopher K.

Product Developer at ASRV, specializing in performance apparel and accessories built for training and technical lifestyle. I manage the full product lifecycle. From concept and prototyping through production and delivery. Collaborating closely with design, vendors, and cross-functional teams to bring innovative ideas to market. With experience across multiple product categories and a deep understanding of materials, fit, and function, I focus on bridging creative vision with technical precision. My approach combines attention to detail, process-driven organization, and an obsession with performance innovation that defines ASRV’s product DNA. Outside of development, I’m passionate about refining systems, improving workflows, and finding new ways to push technical boundaries in modern athletic design.

• Drove a 26% increase in customer acquisition by implementing a multi-channel growth strategy, optimizing paid advertising, SEO, and email marketing, leading to a 12% revenue growth, a 7% increase in LTV, and a 9% reduction in CAC. • Collaborated with product, sales, and engineering teams to align marketing strategies with product-led growth initiatives, driving a 25% increase in user growth, enhanced product adoption, and a 10% expansion of the core retailer network. • Led all trade show and activation efforts, launched influencer marketing programs, and secured the three largest collaborative partnerships in company history. • Spearheaded AI-driven personalization for email and social marketing, resulting in a 15% increase in email open rates and an 8% boost in conversion rates within the first 12 months. • Managed a $1M marketing budget, reducing expenses by 5% through strategic resource allocation in the first year.

• Conceptualize and implement all-encompassing marketing strategies aimed at generating widespread awareness for the company's business endeavors. • Provide adept oversight to the marketing department, delivering astute guidance and constructive feedback to ensure optimal performance. Skillfully analyze brand positioning and consumer insights, thereby informing strategic decisions. Strategically devise and execute impactful go-to-market strategies that drive success.

• Engage in proactive communication with clients, cross-functional teams, and stakeholders to ensure seamless project coordination. Diligently monitor KPIs, swiftly adapting strategies as required, all while effectively delegating tasks to align with the skill sets of team members.