Chris Johnson

The strategic leader and evangelist responsible for building brand awareness, generating demand, and driving adoption of the company's products/services through compelling marketing and advocacy efforts. Key highlights: - Serve as a public face of the brand delivering keynotes, hosting events, and championing the company’s mission across global partners, events and platforms. - Build strategic partnerships with industry leaders, media, and clients to amplify awareness and credibility. - Lead integrated, multichannel marketing strategies to accelerate pipeline growth and customer adoption. - Oversee marketing operations, analytics, and tech stack to ensure measurable ROI and efficiency. - Collaborate with product and sales teams to align go-to-market strategies with innovation roadmaps. - Establish the business as a thought leader through content marketing, PR, and media engagement. - Manage corporate communications, including brand identity and investor/M&A support. - Recruit, mentor, and inspire a high-performing marketing team built on creativity, data, and collaboration.

Reporting to the CEO, responsible for translating company vision into execution through operational excellence, strategic enablement, and transformation initiatives. Highlights: - Drive company-wide strategy execution, ensuring all business units align with topline objectives and growth targets. - Lead operational frameworks that turn strategy into measurable delivery, efficiency, and profitability. - Oversee business transformation, process optimisation, and change management across global operations. - Serve as a strategic advisor to the CEO and board - shaping priorities, allocating resources, and driving decision-making. - Constructively challenge strategic thinking to ensure robust evaluation of growth opportunities. - Monitor and manage key performance metrics: profit growth, CPA/eCPC, churn, launch success rate, and staff retention. - Build and maintain strong relationships with internal teams, partners, investors, and external stakeholders. - Champion operational excellence, best-practice frameworks, and data-driven reporting for continuous improvement. - Lead by example with strong communication - downwards to teams, upwards to the board, and outwards to the market. - Represent the business publicly at industry events and conferences, advocating the brand and its strategic vision.

Supporting the work of the Bristol City Former Players Association, helping connect the club’s heritage with today’s supporters. The role involves matchday engagement with former players and fans, hosting Q&A sessions and hospitality interactions, supporting community and charity initiatives, and contributing to heritage storytelling that celebrates the players and moments that shaped the club.

Responsible for the strategic planning and direction of vouchercloud's client-base, spanning across the online, instore and commercial partnerships teams. . • Owning senior brand relationships across the business’s top merchants • Collaborating with the senior account management and partnership team members on preparation of marketing collateral, strategies and actions for key clients • Responsible for departmental vision while providing leadership, accountability, and mentorship to brand and business strategy. • Develop in collaboration with the wider business, new products and services • Positioning vouchercloud and groupon with key industry influencers and thought leaders • Actively participating in senior client presentations and new business opportunities • Helping with identifying and nurturing new business opportunities

Responsible for operations of the UK team whilst supporting the business's overall strategy and PR efforts. Working with the head of client services and the head of affiliates to devise and implement a successful growth strategy for the UK side of the business, key assignments included: • Creating a blueprint for optimal account management • Forward planning for key seasonal periods • Event planning • Key partner outreach • Team motivation and incentives • Commercial modelling

Performance Marketing Insights is a 600 capacity event for CMO's, Directors, Global Managers and the C-Suite to hear from leading Performance Marketing experts, network and conduct business in NYC, March 12-13th 2013. Find out more at http://www.performancemarketinginsights.com