Christopher Hernandez

Lead the company’s marketing division, overseeing campaign development and creative direction for over 150 artists across Latin America, the United States, and Europe. Responsible for aligning brand voice, platform strategy, and business goals across digital, print, and experiential touchpoints. • Direct cross-functional creative teams and external agencies to deliver narrative-driven campaigns that elevate catalog value and cultural visibility. • Build global partnerships, secure artist-aligned brand collaborations, and lead strategic initiatives to amplify reach and engagement across key territories. • Oversee multi-platform planning and production, from concept brief to execution, ensuring alignment with artist vision and market opportunities.

Oversaw all licensing operations, leading strategy, negotiation, and partner relations across sync, brand, and media activations. Worked closely with executive leadership to scale licensing efforts and unlock new growth opportunities. • Developed innovative licensing initiatives, aligning IP monetization with Rimas’s broader creative and commercial goals. • Negotiated deals with film studios, streaming services, ad agencies, and music supervisors. • Drove collaboration across legal, marketing, and publishing teams to execute high-value partnerships and accelerate deal velocity.

Managed day-to-day licensing activities for the company’s growing catalog, including rights clearance, promotional support, and strategic research. Helped formalize internal systems and processes as the department scaled. • Supported licensing negotiations with film, gaming, TV, radio, and labels, ensuring accurate rights usage and renewals. • Organized and migrated 2,000+ tracks into a centralized catalog system with secure metadata tagging and playlist curation. • Created pitch materials, sales decks, and promotional documents used across artist meetings, workshops, and business development. • Conducted research on market trends and commercial proposals, helping model licensing opportunities and forecast revenue potential. • Collaborated with the Publishing Director to develop positioning strategies and identify new business opportunities for the catalog.

Co-lead the strategic growth, programming, and industry partnerships for the Caribbean’s leading genre film festival. Work closely with fellow board members to expand visibility, deepen community impact, and align creative programming with the festival’s nonprofit mission. • Bridge connections between global studios, regional creatives, and cultural institutions. • Advocate for inclusivity and accessibility in festival planning, programming, and outreach. • Support sponsorship efforts, press strategy, and cross-sector collaboration initiatives.

Oversaw theatrical bookings and exhibitor relationships across Puerto Rico, the Dominican Republic, and key Caribbean markets, optimizing scheduling and contributing to regional box office performance. Played a key role in streamlining billing operations and supporting local marketing activations. • Negotiated exhibitor terms and managed invoicing workflows, improving payment timelines and operational efficiency. • Migrated over 10 years of historical sales and booking data to new systems in coordination with IT and finance teams. • Reported on box office performance across 300+ screens, producing daily and weekly reports, flash estimates, and reconciliation documents. • Advised local marketing agency on campaign execution, premiere planning, and regional promotional strategy. • Delivered insights and projections to senior stakeholders, helping shape release plans and marketing investment decisions.

Managed regional marketing campaigns for 130+ theatrical releases from Twentieth Century Fox and Fox Searchlight across the Caribbean. Collaborated with LATAM studio leads and local agencies to adapt global strategies for culturally resonant execution across digital, theatrical, and promotional platforms. • Led creative production and localization of trailers, TV spots, standees, and print assets, ensuring alignment with U.S. and LATAM brand standards. • Coordinated premiere events, contests, and fan activations in key markets. • Acted as primary liaison between Fox’s internal teams, external vendors, and creative/media agencies. • Developed scripts and oversaw delivery of localized PSAs and talent greetings. • Provided ongoing reporting, strategic input, and executional support to the Marketing Director and regional leadership.

Contributed to marketing, sales, and digital strategy efforts supporting theatrical releases across Puerto Rico and the Caribbean. Worked closely with studio executives to enhance reporting, streamline communications, and build early momentum for localized campaigns. • Prepared box office reports, weekend estimates, and competitive analyses to support release planning and regional performance tracking. • Revamped social media strategy, introducing Twitter and Instagram and driving a 275% increase in organic audience growth. • Designed product integration mockups, pitch decks, and creative proposals in collaboration with the Marketing Director. • Supported data sharing and reporting to the General Manager and Home Office (LATAM and U.S.), aligning regional insights with broader studio goals.

Supported campaign development and digital copywriting for brands across the food, health, and beauty sectors. Conducted research on consumer behavior and platform trends to inform creative direction and content planning. • Contributed to social strategy and content development for clients including McDonald’s, Ford, Borden, Nenuco, and Samba. • Identified emerging platforms and implemented optimizations to improve campaign reach and engagement. • Gained hands-on experience in agency workflows and brand voice adaptation across industries.

Honors: Valedictorian, Popular Culture in Media Award