Chris Doig

Chris Doig

CEO & Co-Founder @ Wayferry

About

If your ERP is slowing down growth, hurting margins, or making acquisitions harder to integrate, it is already costing you more than money. 📉 The warning signs usually show up before leaders want to admit them: manual work everywhere, reporting nobody fully trusts, teams working around the system, and strategic goals getting delayed because the business has outgrown the software. In M&A situations, the pain gets worse fast when multiple systems, processes, and data sets have to be stitched together. 💡 A good ERP should help you achieve your strategic goals, not block them. Whether the goal is scaling operations, improving margin, integrating acquisitions, increasing visibility, or making faster decisions, the system should support the business strategy instead of constraining it. ⚠️ One of the biggest mistakes companies make is talking to vendors too early. That often leads to choosing software before the business has clearly defined what it needs, which increases the odds of poor fit, rework, delays, and expensive surprises later. 🏢 I work with leadership teams at mid-market companies that are feeling the strain of aging ERP systems, especially when growth, complexity, or acquisitions have pushed the current system past its limits. Together, we focus on the business pains, the strategic goals at risk, and the value of getting those goals back on track. 🎯 The conversation usually starts with a simple question: What strategic goals are being blocked by your current ERP, and what is that costing the business over five years? 📞 If your ERP is creating friction instead of momentum, it may be time to have that conversation.

Country

United States

City

Carlsbad

Industry

Management Consulting

Skill

-

Experience

Wayferry

CEO & Co-Founder

Wayferry

LinkedIn
2010-9 - Present · 16 yrs 1 mo

San Diego County, CA

🌍 After immigrating to the U.S. in 1995, the next 15 years were spent inside corporate IT at companies including Seagate, Bechtel SAIC, Boeing, Netflix, Biogen Idec, Discovery Communications, and two startups. Across very different industries and growth stages, the same pattern kept emerging: when companies needed new enterprise software, especially ERP, they leaned on reviews, peer opinions, and vendor promises, then moved forward hoping the investment would pay off. ⚠️ Too often, it did not. 💸 The software was expensive, disruptive, and failed to deliver the business value leaders expected. From inside the buying organization, it became clear that software selection and implementation were being approached the wrong way. 🧭 That experience shaped the conviction behind Wayferry: there had to be a better way to help companies select and implement enterprise software, one grounded in business reality, clear requirements, and measurable business outcomes.

CIO Online

Contributor

CIO Online

LinkedIn
2015-4 - 2018-2 · 2 yrs 11 mos

Greater San Diego Area

Thought leader and frequent contributor on the topic of replacing enterprise software. Explored why so many organizations failed to meet expectations when replacing ERP software. Also wrote about using these projects as opportunities to take companies to new levels of efficiency. Member of the IDG Influencer Network.

Education

University of Cape Town

University of Cape Town

LinkedIn

Electrical Engineering

Chris Doig's Contact Information

Email

******@***.com

Phone

(**) *** ****

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