Chris Davis

Helping to strategically position, message, and provide marketing assets for Oracle Health's products.

Position organizations for success by identifying and reaching target audiences through sales, marketing, and branding best practices. • Define and implement sales and brand management processes, tools/systems, and resources • Sell SaaS based solutions through consultative sales strategies • Identify and implement CRM and brand management systems that fit company structure and needs • Conduct research and develop strategies to reach new verticals/segments and target audiences • Help brands develop overarching brand positioning and strategy including messaging, differentiation, and personas

Positioning Deloitte’s practices, business units, products, and services to stand apart from competitors • Develop brand positioning territories, value proposition, differentiator, and brand promise based on quantitative and qualitative research–providing creative inspiration for the execution of external marketing and communication • Conduct gap assessments to identify ownable space within target markets • Help business marketers and leaders reach target audiences by providing guidance and development of SOW for omnichannel marketing strategies rooted in research and brand strategy • Understand the voice of our clients and how Deloitte can have the biggest impact on our clients and the industries we serve by conducting 1:1 interviews, focus groups, and workshops with stakeholders. • Co-led the development and training roadshows for marketing strategy’s capabilities and strategic briefs • Coach and provide guidance to junior staff to help them achieve their goals and positions within Deloitte

I help Solve Digital Partners break into new accounts and extend reach through marketing, positioning and messaging, content, conducting demos, and building GTM strategies to reach brand management and marketing executives. Solve Digital Partners provides cloud-based brand management SaaS that helps brands increase efficiencies, save money, and scale as needed. This includes brand governance, digital asset management (DAM), online standards, dynamic templates, engagement, training and gamification, compliance management and workflow, and brand experience audits.

• Member of the leadership team and assisted with the development of company core values and strategies • Helped new ownership evaluate preexisting marketing relationships and efforts, screened and hired new partners (marketing agencies, web developer, and website chat) • Managed the build-out of new company website and independent salespeople sites • Managed the onboarding and implementation of operational systems to ensure efficiencies for the busy season. Included: Call center, Slack, Internal Phone System, and Chat for Website • Managed company CRM (Salesforce); troubleshooting system errors, setup hierarchies, users, and sales contracts • Developed marketing strategy to include: social media, Paid Media, Geotargeting, SEO, etc. • Managed agencies: approving media, budgets, copy, content, and design and ordering of collateral • Refreshed brand image and collateral creating a consistent look-and-feel across all touchpoints • Updated business assets to reflect the new name • Worked with the philanthropy of choice, Make-A-Wish Colorado, to select 2019 sponsor • Assisted with Colorado Companies To Watch applications • Wrote and posted Job Descriptions for open requisitions • Created partnerships with businesses with fleets of vehicles • Sold business services and worked with customers from start-to-finish

Built sales and marketing programs to increase brand awareness and revenue for multiple AdTech and branding entities under the BHI umbrella. Established a sales engine, business development, and marketing strategies that targeted audiences through marketing campaigns, attending industry events, cold calling, and email campaigns resulting in 175% of revenue growth in the initial 7 months. Managed a 6-18 month sales cycle by establishing relationships with c-level executives and stakeholders through valued based communication and presentations.

Led business development, accounts, and internal team to overcome stagnating sales resulting in revenue growth exceeding 100% in 5 months. Restructured contracts to take away ambiguity and adjusted pricing to market rate resulting in increased profitability for the agency. Integrated sales and account management processes by implementing a CRM system allowing for tracking and better communication between agency and clients.

Led business development and strategy for the agency. Deliverables included strategic marketing, brand development, complete creative services, social media, and interactive web development for local, national, and international clientele with a focus on technology, life sciences, health and wellness, energy, and financial services.