Chris B.

Great Blue Resorts was founded in 2007 as a single recreational cottage resort operator, serving fewer than 100 families. Today Great Blue Resorts proudly owns and operates 8 resorts across Southern Ontario serving more than 1300 families and growing! Their goal is to fill the void that exists in the Ontario cottage and vacation home marketplace by providing family-friendly resorts in great locations while offering quality product and services to cottage owners and guests. I played a significant role in development of their brand which I have no doubt will continue to evolve. In year 1 my main task was to drive leads. The objective was 3000 I achieve 13000 while reducing the marketing spend by nearly 50% followed by a significant growth in the years to follow, helping to define Great Blue Resorts a household name in the industry.

As a Marketing Manager for a Rogers Authorized Dealer I spearheaded several successful campaigns. One campaign in particular was for the Rocket Hub offering rural residents high speed internet access. Our sales quota was set to 300 units in the quarter. Ask me how we tripled our sales volumes with a strategic Ontario-wide direct mail campaign combined with an exclusive partnership with V-Tec Canada.

Just Junk started off with two guys picking up junk in a cube van. In their first year of business a 2 man crew generated around $100K in revenue with a lot of blood sweat and tears. A year later I launched their official brand under the name "Just Junk" alongside Mike Thorne, founder and CEO with year-end reported sales of $330K. In the following years Just Junk earned its keep as a growing industry leader, selling franchise operations throughout Southern Ontario and winning multiple awards along the way. Today, Just Junk Franchising Corp is busy selling off a few remaining franchise territories in Canada.