Chris Boever

Responsible for driving the sales and customer agenda in the United States, as well as driving Hain Celestial innovation capabilities.

SCOPE ⇉ Revenue: $3B+ │ Staff: 14 Direct, 300+ Agencies │ Geography: North America, Export I was recruited to drive change and improve profitability within a previously underperforming company based on my proven ability to spearhead complex restructuring and business turnaround ventures. I oversaw global operations while creating and implementing executive strategies to reshape and invigorate the company’s objectives, strategic goals, and overall metrics. Throughout my tenure, I cultivated an engaging company culture built on the values of Trust, Candor and Ownership while driving employee & stakeholder engagement. I proudly created a powerful and highly successful Women Inspiring Success and Empowerment (WISE) Program that supports women in their professional careers & personal aspirations. LEADERSHIP HIGHLIGHTS: ☑ Drastically changed the company’s customer-facing reputation, establishing it as a top-tier performer according to Performance Monitor. Transformed structure, capabilities and improved industry ranking. ☑ Spearheaded and executed the IPO, which was successfully completed in March 2013. Pinnacle Foods was formerly a Blackstone Company. ☑ Positioned Pinnacle Foods for market leadership, outpacing competitors and delivering $700M+ EBITDA. Awarded employee base 100% bonus payouts in 4 consecutive years. ☑ Tripled stock price including driving the reinvigoration of Birds Eye, the flagship brand, increasing market share by nearly 50% and restoring category growth. ☑ Doubled newly acquired division (Boulder Brands) profits to $100M in first year. Exceeded synergy savings targets by creating/executing a portfolio optimization program ☑ Expanded gross margins from 25.5 to 29.6 since IPO and maintained lean operating structure below 9% SG&A. ☑ Increased gross margins every year through acquisition, innovation, productivity, mix, and pricing; created mix improvement program that delivered over $20M in annual profits.

SCOPE ⇉ Budget: $4B + $1B Resources │ Staff: 300+ │ Area of Focus: US Grocery Originally hired as VP of Strategic Planning & Operations, I was soon promoted to Senior Vice President of Sales & Consumer Products to drive sales and profitability for the US Grocery consumer goods cost center. This cost center was valued at two thirds of the total company revenue. To succeed in my endeavor, I leveraged my expertise in sales development, trade funds, customer profit, strategic planning, and large-scale operations management. I oversaw a diverse and talented sales team comprised of 300+ professionals. LEADERSHIP HIGHLIGHTS: ☑ Developed, managed and launched an innovative Trade Optimization Program that leveraged analytics and ROI. ☑ Served as key member of M&A Executive Team, representing sales objectives. ☑ Increased revenues to $3.2M by successfully leading three acquisitions, improving core business through innovation, renovation, and operational excellence.

During my 10-year career with Hormel, I earned successive promotions with increased responsibilities due to my impeccable track record of successes and performance improvements in each role. I was accountable for annual revenues of $2.5B and a trade investment of $350M. I successfully drove strategies for new product development and implementation while creating a center of excellence focused on finance, technology, and analytics. LEADERSHIP HIGHLIGHTS: ☑ As VP of Sales Strategy, I served as executive lead for Project Delta ─ a project that reengineered two sales divisions delivering $13M in annual savings. ☑ Led Project Enterprise ─ a CRM trade promotion and management project. ☑ Led M&A initiatives to successfully acquire and integrate 2 large-scale companies. PREVIOUS CAREER EXPERIENCE WITH HORMEL: VP of Sales Strategy | Director of Sales National Chains | Western Regional Manager | Account Executive Price/Costco | Territory Manager, Region AA | Territory Manager, Region A | Sales Representative