chris williams

senior business analyst - crm

About

Experienced Customer Relationship Management Business Analyst with a demonstrated history of working multiple B2B industries. Skilled in Sales, Customer Relationship Management (CRM), Sales Operations, KPI Dashboards, Training, Development, Requirement Gathering, and Execution. Strong business development professional with a Bachelor’s Degree focused in Business Administration and Management from The University of Alabama.

Country

united states

City

dallas

Industry

building materials

Skill

marketing strategy, sales, online advertising, lead generation, crm, social media marketing, microsoft excel, marketing, data analysis, data management, sales operations, sales management, customer relationship management, project management, gamification, b2b marketing, conflict resolution, kpi dashboards, b2b marketing strategy, lead scoring, data mining, key performance indicators, microsoft crm, microsoft dynamics, ms excel pivot tables, kpi reports, crm workflow, change management, business analysis, analytics, business intelligence, business development, business strategy, data visualization, requirements gathering, microsoft dynamics crm, employee training, training and development, training, training delivery, culture change, communication, classroom training, data analytics, business administration, dashboard, business process analysis, territory management, territory development, customer journeys, social media

Experience

senior business analyst - crm

lehigh hanson

2018-3 - Present · 8 yrs 7 mos

crm business analyst ii

multiview

2009-4 - 2018-3 · 9 yrs

* Work directly with developers, business intelligence, marketing and sales management to: * Generate sales leads through prospecting and internal/external technology solutions * Develop methodology for sourcing the highest quality leads from various sources * Identify, analyze, and interpret trends or patterns in complex data sets * Continuously track effectiveness of leads sources and refine methodology * Help improve lead scoring model to increase sales efficiency * Responsible for training and continuing education related to CRM workflows * Help with development and implementation of CRM workflow * Make recommendations to operational support and sales management for enhancements to systems of record to improve accuracy and efficiencies * Prepares sales forecasts and collects and analyzes data to evaluate current sales goals * Recommends changes to current sales techniques, procedures or promotional efforts based on trends * Works directly with Business Intelligence team to develop reports to monitor KPI and other various key metrics