
chris widdess
sales director
About
Highly motivated, smart, and experienced business development professional with over 18 years experience in creating and launching new products and services (using proven business models and tactics) into market. Unique ability to break down complex challenges and identify solutions required to achieve objectives. Extremely positive and solutions oriented both with respect to developing new markets and strengthening relationships with key accounts. Simply put, I quickly help businesses grow profitably and consistently motivate extended team members to exceed their goals through focused leadership. Specialties: Business Development, Strategy, Sales, Marketing and Promotions
united states
chicago
marketing and advertising
strategy, marketing strategy, business development, marketing, online advertising, analytics, sales, marketing management, advertising, management, leadership, marketing communications, strategic planning, direct marketing, direct mail, online marketing, digital strategy, product marketing, new business development, multi channel marketing, sales management, product development, digital media
Experience

sales director
dosh
DOSH was created out of the fundamental mission to connect people through their mobile devices, and the desire to help each other save, every time they do something they do naturally, shop. Dosh is a new app that puts money back into the pockets of consumers and businesses alike using breakthrough technology to eliminate wasted spending. When a user shops, goes to a restaurant, books travel, goes to an amusement park, or anything else, Dosh chases down available coupons and offers, then applies cash back without the user spending time searching for coupons, receipt scanning, or offers. The user simply adds their cards into Dosh one time and the app finds the cash back without the user having to do anything. DOSH has integrated deeply into the networks of AmEx, Visa, Mastercard to evaluate every transaction and match it with available offers and coupons and allow the consumer to get cash at over 150,000 merchants and brands in the U.S. and soon the world, by simply entering their credit or debit card into the DOSH App.

strategic retail advisor
affinity solutions
Affinity Solutions provides partnership-based loyalty programs for over 430 leading financial institutions, integrating customer rewards from over 15,000 national and local retailers. The result is exclusive insight into the spending behavior of more than 70 million cardholders. Our sophisticated analytics allow Affinity Solutions to target consumers based on their current shopping patterns and offer predictive modeling tools that encourage behavioral change. This enables Affinity to deliver the “right offer to the right customer at the right time,” leading to share-shift and increased customer loyalty for our financial and retailer partners.

vice president, business development and consulting
twg
Strategic marketing and consulting agency focused on channel growth with a variety of retail and promotional based clients.

director, business development
cross commerce media inc.
Revolutionary early stage integrated media network consisting of high volume transactional mail senders and leading national advertisers who benefit from our distinct inventory, proprietary technology/analytics, and environmentally responsible solutions.

vice president, business development and partner
signature days
The leading online provider of experience based gifts for every occasion. The company offers a unique selection of thousands of different experiences and activities including sky diving, hang gliding, personal chef services, private yoga instruction, etc. in over 51 metro areas throughout the U.S. Developed and implemented extensive business plan encompassing consumer, corporate, retail, incentive and loyalty markets. Surpassed sales growth goals and achieved 900% + increase in short time frame. Successfully secured valuable distribution partnerships with top consumer facing corporations including Hilton HHonors, American Express, United Airlines Mileage Plus and Costco.

vice president, worldwide promotions
intervisual communications
Intervisual was a $12MM+ privately held advertising and promotions company, which works with Fortune 500 markers (and their agencies) to add impact to their marketing communications through use of dimensional print solutions. Key clients include Coca Cola, Kraft, Disney, General Motors, Frito Lay, P&G, and McDonald's among others. Responsible for identifying, developing, pitching, and executing all in-pack/on-pack premium promotions in a newly developed Latin American and European market niche. Extensive experience working with foreign markets and high level brand and marketing management contacts, including weekly international travel. Successfully grew the business from less than $400M in sales to generating over $6MM+ in annual sales. Direct P&L responsibility for division. In depth understanding of key client brands, brand strategies and opportunities to connect with core consumers (including major clients Frito Lay and Grupo Bimbo). Directed internal creative and production team towards accomplishment of promotional objectives.

director, ebusiness marketing solutions
intervisual communications
Formulated and implemented marketing and sales strategies to capture share of internet advertising market. Directed national staff in setting and achieving sales and profitability goals. Successfully launched major marketing projects with Earthlink, AOL, and ATT.com.

senior marketing manager, asia and pacific region
intervisual communications
Successfully opened brand new international growth market for Intervisual. Responsible for all sales and market development, including representation in Asia/Pacific corridor. Required extensive travel and interaction with foreign markets on a daily basis. Achieved 1996 sales in excess of $2.5MM, with growth in 1997 to $3.7MM. Launch Asia/Pacific pan regional promotion with Frito-Lay, which generated direct sales increases of over 38% for client.

senior marketing manager, midwest
intervisual communications
Hired to manage Midwest sales office which had experienced two consecutive years of weak sales and earnings. Successfully redeveloped the market including implementing major print promotions with Leo Burnett advertising (Phillip Morris). Nurtured an exploratory relationship with McDonald's and their agencies into the first ever sale by Intervisual to this account and initiated a long-term relationship.

senior marketing manager
rr donnelley
World's largest commercial printing company specializing in catalogs, magazines, direct mail and books. Developed added value printing services and products for the Catalog/Merchandise Media Group. Participated in renewal of major customer contracts, including making presentations and analyzing overall print needs to identify areas of opportunity. Executed, produced and supervised agency for development of all collateral materials for group, including new product innovations.

marketing manager
rr donnelley
Working for newly creative marketing division of Catalog/Merchandise Media Group, developed and implemented strategies and new products with sales force and management. Contributed to annual sales increases of 14% each year. Participated in extensive 6-month sales training program.

marketing director, asia and pacific region
intervisual communications
Exceeded 1998 sales goals in region by 75% in spite of economic slowdown in Asia. Launched the largest lenticular promotion ever developed in history of Australia with client, Telstra Communications and TPF Australia. Developed and maintained manufacturing base in Asian countries for Intervisual projects to increase local market competitiveness and leverage economies of scale. Increased responsibility for expanding all marketing and licensing agreements in region, including sales development of representatives, introduction of new products and direct sales responsibilities.
Education
dartmouth college
economics
chris widdess's Contact Information
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