Chris Turner

Bellami has achieved tremendous, sustained growth across both Professional and Direct-to-Consumer channels to become the World’s No. 1 hair extension brand. Acquired in 2022 by Beauty Industry Group (a L Catterton portfolio company). Bellami continues to lead the market in both revenue and market share with its successful Direct-to-Salon sales model. Responsible for the strategic planning, execution and leadership of the company’s Professional Sales & Education division with a direct sales team of 90 sales reps and education team of 100 educators that delivered 86% of the company’s revenues. Led the company’s sales team transformation that reorganized, professionalized and expanded the sales structure which maximized growth opportunities, improved customer engagement, reduced churn and increased Professional division revenue by 297%. Drove the company’s global expansion through a combination of direct sales and strategic distributor partnerships across 6 global regions. Developed the company’s KPI driven sales incentive plan, on-boarding program and leadership development training that resulted in faster new hire ramp-up and improved retention rates. Launched Salesforce, Salesforce Mapping and ZoomInfo AI tools to optimize team performance. Partnered with Marketing, Education, Product Development and the Events teams to plan, design and execute multiple customer and sales team events including The Bellamis, Bellami Showcase and Sales & Education Summits. Developed and launched a successful loyalty program for our top tier accounts. Owned the Professional division P&L and was responsible for annual budget planning, revenue forecasting, and expense management to ensure profitability and sustainable growth across all markets.

GO Create Ventures sits at the intersection of emerging CPG brands, established operators, global retailers, and investors. Our mission is to help brands win in the future of all things retail. Experts across all things retail, and consumer packaged goods, based in Los Angeles. Founded by a team of consumer packaged goods and retail professionals with deep hands-on experience working directly for and with the largest brand owners, direct to consumer operators, digital marketing agencies, and retailers. Dedicated to always working hard and winning for our clients and partners. - Master Retail Rep Group: Walmart, Target, Costco, Amazon, CVS, Walgreens, Rite Aid, Kroger, Albertsons, HEB, Meijer, Whole Foods, Sprouts, UNFI, KEHE, and many more retailers across the US, and around the world. - Creative + Performance Agency - Venture Studio - International Partner - Investor (Seed Stage, or Full Acquisition) - All Things CPG - Hand Holder - Problem Solver

Start-up CPG brand incubator that creates, manufactures, and sells relevant, modern, consumer focused brands in food and beauty & wellness categories. Specializing in developing brands that resonate with and inspire Millennial and Gen Z shoppers. Hired to build out the company’s beauty and wellness division by developing specialty retail sales and distribution strategies for Queen V, Grow Girl and Good Guy brands. Identified and accelerated new business growth by expanding footprint in Tier 1 Grocery, Specialty Beauty and Mass Market retailers and successfully opening 7 new retail accounts including Sally Beauty, Nordstrom Rack, Bed Bath/Harmon, American Eagle, Free People, Ralphs/Kroger and Sephora Intl. On-going management of Walgreens, HEB, Meijer, key distributors KeHE, UNFI/SuperValu, DPI and grocery Co-ops and buying groups AFS, INFRA, NCG and VMC. Role was expanded to oversee total company annualized revenue of $22M after achieving revenue growth of 173% in the first five months. Developed and delivered data driven sales budgets, plans, forecasts and overall sales strategy. Identified and negotiated relationships with brokers, distributors and independent sales reps, creating a virtual sales force and expanding the company’s reach by more than 10K grocery, mass, drug, and specialty retailer doors.

A brand incubator focused on beauty innovation, specializing in working with celebrities, artists, influencers and retailers on developing co-owned brands for all channels of trade. Created the distribution and omni-channel sales and marketing retail strategy for existing Hatch brands in mid-tier, Club, DTC, Prestige, Specialty and Mass retailers including Walmart, Sam’s Club, Costco, Trader Joes and The Vitamin Shoppe. Developed financial growth targets for each brand, within each key account, as well as an expansion strategy for growing sales by focusing brands to exceed annual sales and profit goals. Assessed and improved relationships with current retail partners by developing active business strategies to accelerate brand growth while also leveraging strong customer relationships with buyers from previous roles to maximize brand exposure and gain brand access for greater sales potential.

Responsible for developing and leading the sales strategy for the professional sales, department store, fast fashion, food and small chain divisions. Key accounts included Macy’s, Nordstrom Rack, Dillard’s, Belk, Stage, Kohl’s, Forever 21, Riley Rose, Urban Outfitters, Kroger, HEB, Meijer and Wegmans. Successfully drove sales within strategic markets to achieve +32% growth in 2017. Led expansion within key prestige department store accounts to increase door count by 50%. Successfully launched brand in key apparel retailers to achieve +82% growth in Fast Fashion channel. Managed, developed, coached and provided leadership for a team of 8 internal National Account Managers and 18 external freelance sales representatives. Defined and executed the professional channel clean-up strategy including rationalization and clean-up of non-performing wholesale accounts and closure of low performing retail accounts. Elevated the brand presentation in-store through a fixture upgrade program, establishing retail merchandising guidelines and launching an education and training program.

Turned-around the company’s under-performing $20 million professional sales division of Clarisonic, makers of sonic cleansing and beauty treatment devices. Lead a team of 14 of sales people as well as marketing and sales planning staff selling products to professional customers including dermatologists and plastic surgeons, medical clinics, estheticians, spas and resorts across the U.S. Completely restructured the professional channel after rationalizing the existing account list to focus the team on high-volume, high-margin customers. Created a two-tier sales team structure with outside sales representatives focused on geographically concentrated customers and an inside telesales team focused on customers in less dense territories. Introduced a step-by-step account management reporting process enabling the sales team to more accurately forecast and grow their revenues. Created new marketing collateral and sales materials and created scripts for all customer touch points to standardize and optimize professional customer interactions. Reversed 18 months of increasingly negative sales trends in less than 90 days and became fully profitable within 6 months. Ended 2015 H1 up 6% vs. budget.

Developed a comprehensive marketing strategy of L’Oreal USA’s newly acquired $1 billion professional products distribution business that provides salon professionals with 300+ brands, education and business solutions through a national network of 780 distributor stores, 1,300 sales consultants and covering 98% of the U.S. market. Created integrated marketing, communications and promotional programs to drive revenue and margin increases across all channels. Restructured seven acquired regional marketing teams to create one centralized national marketing organization with focused job functions. Developed company brand strategy, including Vision and Mission statements and Core Values to establish a customer focused company culture. Launched integrated customer communication program including print, digital, mobile and CRM, increasing customer touch points by 375%. Designed and launched comprehensive mobile sales App and multi-platform responsive e-commerce website with fully integrated education and social networking features. Consolidated 10 regional publications into one national magazine with an integrated branding and localized regional content. Increasing total circulation 141% while reducing costs by 18%. Grew store customer traffic by 9% and sales by 10% by significantly improving the visual impact and promotional communication in all store-merchandising materials and by leveraging improved communications tools including a highly successful national SMS text-messaging program.

Responsible for strategic global product development and brand vision for L’Oreal’s Matrix salon products division with 2010 sales of $542M from 52 counties. Created a new umbrella brand identity and product-positioning plan while guiding hundreds of simultaneous global portfolio priorities. Led creative development including all major identity elements, core visuals and collateral materials for 30 major launches in four years in multiple markets with ten different major language groups. Created fully integrated multi-platform marketing campaign to launch new “Imagine all you can be” brand identity resulting in revenue growth of 17% from existing markets. Restaged core color line, SoColorBeauty, in 2008 to achieve 13% global growth to $105M, 57% in developing markets and increases in distribution of 12%. Launched Rejuvatherepie, the first anti-aging haircare range in 2008 and first natural, organic range, Delicate Care, in 2009, adding $6M in new product volume to achieve product line growth of 10%. Launched new trend styling range in 2009 called Design Pulse that added $7.6 M in revenue and achieving 7% styling segment sales growth in a challenging retail environment. In 2009 achieved strong growth of 38% in developing markets with successful launches in texture, an accessible spa haircare range and growth in color services.

Led all U.S. marketing efforts for the world’s largest salon products brand with 2005 U.S. Sales of $84M. Managed $4M marketing budget. Developed long-term brand strategy and short-term tactics to grow sales by 156% over two years. Liaised with Paris headquarters on new product development and launches to ensure unique local market consumer needs were met. Launched Serie Expert haircare range in 2003 into 4000 salons achieving 49% in category growth, and adding $4.7M to brand. Developed and launched two new international product lines in late 2003 with a total of 28 formulas and 76 SKUs; product launches were responsible for 60% of division’s growth. Grew color category sales in 2005 by 7% to $41M with complete restage of Majirel and the launch of Platinium, a new state-of-the-art paste lightening system into 10,000 salons.

Senior brand manager responsible for strategic and day-to-day business management of STUDIO LINE products, L’Oreal’s $67M U.S. mass-market styling brand. Managed brand forecast, P&L, and communicated state of the business including competitive activity, market and account dynamics, returns, inventory issues, quarterly flows vs. budget and profit. Led new product development, initiated and developed relevant consumer research, and provided creative direction for packaging, POS and merchandising development. Recommended pricing strategies and managed COGs. Managed advertising including creative development, production and talent budgets for TV, print, outdoor and digital. Increased overall brand profit by over 5% in less than 12 months through COG savings achieved by line optimization and product modifications.

Founding management team member of startup beauty product retailer and services provider combining medically directed skin care treatments and the best of general daily skin care, hair care, sun care, and prescription products in both company-owned boutiques and e-commerce platforms. Responsible for all aspects of brand marketing, product concept and product development including package development and product formulations. Responsible for development and successful launches of 65 prestige personal care and OTC cosmetic, skincare, hair care, and sun care products including promotional strategy for retail and website.