Chris Tay

Manager (Export Sales & Business Development) @ Tionale Pte Ltd

About

Results-driven business development and sales professional with experience across luxury goods, consumer electronics, and automotive industries. Proven track record of driving multi-million-dollar growth, managing key international accounts, and delivering sustainable business expansion in Asia-Pacific and global markets.

Country

City

Singapore

Industry

International Trade & Development

Skill

Operations Management, Strategic Planning, Warehouse Operations, SAP ERP, Export sales, New Market Development, Market Penetration, Microsoft Outlook, Microsoft Word, Microsoft PowerPoint, Supply Chain Management, Microsoft Office, Teamwork, Procurement Contracts, SAP Products, Presentation Skills, Pricing Analysis, Microsoft Excel, Pricing Strategy

Experience

Manager (Export Sales & Business Development)

Tionale Pte Ltd

2026-1 - Present · 9 mos

Singapore, Singapore

Deputy Manager (Export Sales & Business Development)

Tionale Pte Ltd

2023-6 - 2025-12 · 2 yrs 7 mos

Singapore, Singapore

Pricing Analyst

Pirelli

2021-4 - 2023-6 · 2 yrs 3 mos

Singapore

• Developed competitive pricing models ensuring profitability across SEA. • Coordinated sales operations and optimized container utilization. • Managed reporting: market analysis, sales performance, and rebate

Senior Procurement & Export Sales Lead

RADUGA PTE LTD

2017-11 - 2021-4 · 3 yrs 6 mos

Singapore

• Managed Xiaomi distribution across Latin America, Europe, and Asia. • Negotiated supplier contracts and executed strategic purchasing. • Expanded sales channels, driving growth in new international markets. • Managed parallel import sales of consumer electronics (primarily Xiaomi) to key clients across the US, Europe, and the Middle East