Chris Policastro

- Maintain key relationships with ad network representatives, and ad stack developers to stay up to date with the latest sector trends and benchmarks. - Head strategic content planning and oversee creation to meet deadlines and stay within quarterly budgets. - Leveraged AI technology to triple content output while reducing costs by 45%. - Responsible for ROI on 7 figure ad budgets across display, native and social - Raised overall CTRs and lowered testing costs by 50% by streamlining the ad team’s launch procedures.

- Created an online platform and amazon store, offering a wide range of affordable every day products. - Created an e-commerce platform for white labeled high intent products, generating over $1M in online sales in the first year through aggressive performance marketing & product strategies across social & amazon. - Tripled online conversion rates from 0.7% to 2.6% through data-driven checkout process improvements. - Implemented a unique product bundling technique, boosting average checkout price by 22%. - Owned product lifecycle, from design to procurement, maintaining relationships with international suppliers. - Led customer relations while sustaining an average of 4-5 stars across 10+ products with triple digit reviews.

- Established a digital marketing agency specialized in performance and arbitrage marketing techniques. - Scaled social and native ad spend by almost 1000% over 5 years, evolving into 5 different solo businesses. - Built and managed multiple wordpress content engines totalling 1M+ daily visitors on average. - Oversaw site designs, content & performance to optimize ad revenue, site speed and engagement. - Maintained valuable relationships with high level representatives of Native and Social ad platforms.

Help small to mid size businesses optimize their websites content and design to compete with their leading competitors web presence, by using new and innovative SEO tactics

- Responsible for sales and communications of residential and commercial clients. - Instrumental in scaling the company to $1M in annual revenue within the first year of business. - Developed a structured pricing and in person sales process, still in use today. - Acted as the liaison between clients and installation managers to maintain project goals and expectations from start to finish.

- Achieved a consistent YOY sales growth, doubling for four consecutive years. - Led and trained sales teams across three states, establishing effective sales processes and customer service techniques. - Oversaw quality control for 40+ installation employees across three states, ensuring brand standards were maintained.

Managed the growth and evolution of a Production FenceWorks Brand that was sought after nation wide. Focusing on a modern day style and innovation coupled with old fashioned customer service. Strategically sharing the vision with 40+ employees.

I take pride in having managed thousands of large commercial fence installation projects in Georgia, Florida, Alabama, and the Carolinas - Managed high-profile client relations including Disney, Falcons, HGTV and more. - Developed a RFP estimating procedure that streamline conversion rates and lowered bidding risks.