Chris Lian

Lead Mars Pet Nutrition marketing function. Oversee end-to-end brand and portfolio management, innovations, consumer insights, CRM, media planning and execution. Member of China Leadership Team

Lead marketing for Sprite across China, HongKong, Taiwan with $2.5B retail value as company’s biggest market globally.

Drive Chun Yue new water brand with joint efforts to make it become the fastest growing water brand with 40%+ CAGR growth in 2 consecutive years

Collaborated with cross-functional teams to drive Coca-Cola become No.1 sparkling brand in China with record high brand love, consumer base, and market share growth. Lead sparkling portfolio Slim Can acceleration (Coke, Sprite, Fanta, Schweppes). Driving revenue growth through disruptive marketing campaigns, including the top-notch Transformers IP partnership, and Coca-Cola City Can campaign with numerous industry awards recognition including Effie, ROI festival, the Great Wall Awards etc. City Can campaign is the first projects born in China and rolled out globally. The sparkling Slim Can initiatives contributed an additional $0.3B USD in revenue.

Work on Oreo Thin launch and expansion. Oreo Thin became the most successful innovation of the year, winning Nielsen Industry Breakthrough Innovation Excellence Award and rolling out globally.