Chris Lee

2000 to date The Pebble Group plc Lead what is now The Pebble Group, listed on AIM. In 2000, joined 4imprint Group plc (4imprint), progressing through Group to Operational finance roles then into operational management, being appointed the Divisional CEO of what is now Brand Addition in 2010. In 2012, led the MBO of Brand Addition from 4imprint with the private equity backing of H.I.G. Capital Europe (H.I.G.) and debt provided by HSBC and Beechbrook Capital. Expanded the international capabilities of Brand Addition through organic growth in Europe and Asia and the acquisition of Gateway CDI Inc in the US, forming Brand Addition US. This acquisition completed the ability of Brand Addition to act globally on behalf of its clients. H.I.G. exited in 2017 with a 3.0x return on its money following new private equity investment by Elysian Capital LLP (Elysian). In 2017, led the transaction that resulted in Elysian acquiring a majority equity position in Brand Addition, again with debt provided by HSBC and Beechbrook Capital. Elysian supported the strategy of the existing management team and Brand Addition continued to grow and evolve its focus of providing promotional products and related complex services under contract to global brands. In 2018, led the acquisition of Facilisgroup, a SaaS platform focussing on SME promotional products distributors in North America. Facilisgroup and Brand Addition are different and differentiated businesses within the promotional products market. Therefore, wishing to retain the brands and separate management of the businesses, The Pebble Group was formed. In 2019, led the listing, onto AIM, of The Pebble Group with Elysian exiting in full in March 2021 with a 4.7x return on its money. Since 2019, continued to advance the strategy, revenues, profitability, and cash flows of The Pebble Group, successfully navigating the team, clients, and investors through a turbulent period. 2019- CEO, The Pebble Group plc AIM, London Stock Exchange (Dec 2019: £175.8m equity valuation) 2012-2019 Private Equity ownership 2017-2019: CEO, Brand Addition then The Pebble Group plc Elysian Capital, private equity investment (May 2017: £49.5m equity valuation) 2012-2017: CEO, Brand Addition H.I.G. Capital Europe, private equity investment (Feb 2012: £24.5m equity valuation) 2000-2012 4imprint Group plc 2008-2012: CEO, European End User Division/Brand Addition 2006-2008: Deputy CEO, European Division 2003-2006: Divisional Finance Director, UK 2000-2003: Group Financial Controller 1997-2000 Ernst and Young, Hull Audit Senior, Audit Manager