Chris Lafaille

Product Marketing Manager @ Ubisoft Montréal

About

Product Marketing Manager on Rainbow Six Siege with 4+ years in the gaming industry. I lead reveal panels, trailers, and seasonal campaigns that bring players closer to the game and connect devs with the community. I focus on clear, player-first communication and delivering marketing moments that feel authentic and hype. My background also includes Ecommerce Marketing Operations, where I supported multi-channel campaigns and improved collaboration across teams. I’m motivated by marketing that respects players, elevates the game, and helps teams deliver their best work.

Country

Canada

City

Greater Montreal Metropolitan Area

Industry

Computer Games

Skill

Product Marketing, Go-to-Market Strategy, Cross-functional Collaborations, Campaign Development, Community Engagement, PMM, Strategic Marketing Management, B2C, Oral Communication, Content Production, Presentations, Handle Multiple Projects, Problem Solving, Presentation Skills, Office 365, Discerning, Project Management, Leadership, Content Marketing, Cross-functional Coordination

Experience

Product Marketing Manager

Ubisoft Montréal

2024-6 - Present · 2 yrs 4 mos

Montreal, Quebec, Canada

- Create and execute marketing strategies for in-game events, seasonal updates, and live operations, ensuring alignment with the game’s creative vision. - Act as a liaison between development, and publishing teams to deliver cohesive and impactful campaigns. - Oversee the planning, creation, and delivery of high-quality promotional assets, including trailers, blog posts, and social media content. - Develop clear, player-centric messaging for game updates, operator remasters, and live-service initiatives to enhance engagement.

Ecommerce Marketing Operations Specialist

Ubisoft Montréal

2023-4 - 2024-6 · 1 yr 3 mos

Montreal, Quebec, Canada

- Develop and execute marketing strategies and campaigns to promote products or services effectively. - Collaborate with cross-functional teams to ensure consistent brand messaging and maximize campaign effectiveness. Collaborate with sales teams to develop sales support materials and campaigns that align with marketing initiatives. - Stay informed about legal and regulatory requirements related to marketing activities, ensuring compliance. - Provide support and guidance to junior marketing team members, fostering a collaborative and productive work environment.

Coordonnateur, eCommerce, Opérations Marketing

Ubisoft Montréal

2021-9 - 2023-5 · 1 yr 9 mos

Montreal, Quebec, Canada

- Coordinate development and production of digital content for assigned titles, across social platforms, websites, stand-alone destinations, and Ubi.com; includes management of content calendars with corresponding Digital Marketing Manager. - Supply the entire team with Ecommerce marketing communications intelligence, best practices, and innovation. - Establish, plan, and coordinate a valued marketing communication testing framework for our teams. - Transform recommendations into clear, applicable marketing programs then oversee their delivery and performance. - Collaborating with sales teams to ensure alignment of messaging and goals.

Co-Founder

Mtl Road Runners

2020-3 - Present · 6 yrs 7 mos

Montreal, Quebec, Canada

Junior Marketing Manager

MovingWaldo

2021-1 - 2021-8 · 8 mos

Greater Montreal Metropolitan Area

- Assisting in the creation of marketing campaigns and strategies. - Conducting market research and analysis to identify customer needs and behaviors. - Helping to optimize websites and landing pages for search engine optimization (SEO). - Measuring and reporting on the performance of digital marketing campaigns using analytics tools such as Google Analytics. - Creating reports to track and analyze digital marketing performance and presenting findings to management.