Chris Fenello

Manage mass outlet, grocery and pet specialty retail services within the Northeast region. Effective implementation of retail activities across all channels . Execute national, regional and account specific retail programs designed to achieve incremental profitable sales volume, merchandising impact, and optimize distribution. Responsible for leading and training 3rd party broker teams. Measure, evaluate and enforce expectations for retail conditions and overall broker performance in the market. Ensure market conditions within assigned territory consistently meet or exceed company standards. Deliver on core objectives of display compliance, distribution and new item execution. Provide market recaps and recommendations by analyzing & identifying business trends within the market using Nielsen, broker and account data to capitalize on potential opportunities. Work in conjunction with account teams to help identify opportunities in the areas of display, new item execution and distribution.

Managed sales of premium pet food products to assigned retail and wholesale customers in a multi state area. Execution of regional and national promotions with focus on distribution of new products and key initiatives to meet or exceed introductory distribution objectives. Provided operational leadership including coaching and training distributor sales teams on new product development, product offerings and sales techniques to ensure their understanding of company vision and sales goals. Developed relationships with key retail customers in order to structure joint business plans and achieve sales targets. Attended retailer events, trade shows and industry specific marketing events to promote product lines. Work in conjunction with store ownership on educating and training personnel to get product recommendations. Increased the number of retail outlets and product distribution to gain incremental volume and market share within territory. Developed action plans, analyzed sales data and utilized business development funds to increase sales. Monitored territory promotional budget and expenses. Interacted effectively with internal departments in the company along with distributors, buyers and business owners.

Develop sales of commercial cleaning products to end users and distributors within an assigned territory. Produce new commercial customers and build strong relationships with strategic distributor partners. Performed cold calling of potential customers, identified sales leads and qualified prospects. Make sales presentations and proposals to commercial prospective customers such as; Schools & Universities, Hotels & Hotel Groups, Nursing Homes & Extended Care Facilities, etc… Prepare pricing, contracts and bids. Conduct distributor sales meetings and continually train their sales team on new products, product features, benefits and best sales practices. Develop expertise in product knowledge, product demonstration and account management. Attend trade shows and perform product demonstrations. Worked with internal and external experts in floor care, laundry and daily cleaning to conduct field performance evaluations.