Christopher Fai

• Conduct market research across Malaysia and Singapore to identify trends, category performance, and new growth opportunities. • Manage the full product lifecycle and category roadmap to ensure optimal product mix and sustained business performance. • Perform pricing analysis and profit calculations to maintain competitive yet profitable margins. • Align cross-functional teams (sales & marketing) to ensure effective product positioning and launch readiness. • Oversee budget reporting and financial planning for assigned product categories. • Source and evaluate sustainable suppliers from China to support product development and local production needs. • Manage brand presence and product balance across key channels, including retail, chain stores, and mass merchandisers.

• Developed and executed B2B marketing concepts and campaigns tailored for commercial clients. • Managed quarterly GTM plans, budget reporting, and ongoing spend monitoring to ensure alignment with business priorities. • Coordinated and delegated initiatives across channel, events, digital, and PR teams to deliver unified quarterly objectives. • Oversaw vendor budget requests, compliance checks, and quarterly claim processing. • Partnered with multiple sales verticals (GOV, SMB, Hybrid, ENT) to support lead generation and expand reach to new SI/VAR resellers, distributors, and end users.

• Developed targeted marketing strategies for Lenovo Malaysia to drive brand reach and customer acquisition. • Planned and executed end-to-end marketing activities, ensuring alignment with client objectives and timelines. • Managed post-campaign reporting, performance analysis, and recommendations for continuous improvement. • Coordinated with suppliers and production crews to ensure smooth execution of marketing deliverables. • Oversaw budgeting and forecasting of client marketing funds to maximize ROI.

As a Product Marketing in Sony Malaysia handling the Digital Imaging Division – Compact Camera and Video Camera Products, below are my responsibilities and experiences from this role; • Manages forecasting and budgeting for respected in charge products • Market analysis for in charged products • Strategizing product pricing and promotion • Competitor study and analysis • Manage product launch directions • Balancing market inventory and regional stock level • Reports monthly to regional team on sales updates • Manages sell in and sell out expectation of in charged products • Simplification of reporting process for Digital Imaging team through excel formulas, pivot tables, macros and links • Expansion to potential B2B business • Sourcing of promotional materials and premiums • Managing sales team expectation • Maintaining a healthy rapport with camera dealers worldwide

As a Marketing Executive, I am involved in all camera products. Below are the simple summary of my responsibilities and experiences in this role. • Managing post sales services like customer assistance and product sharing • Managing collaboration with universities for pre sales engagement • Planning, liaising and executing of camera events like launches, photography exhibition, competition and etc • Product training to end customers and dealer shopfront • Managing Canon Camera Malaysia social medias • Creative designing for all camera related collaterals

My role in Take Two Production as a Commercial Production House, Production Assistant covers responsibilities below; • Liaison between client and production team • Budget allocation • Pre shooting arrangement and execution • On ground filming assistance and arrangement • Post shooting/production line up and follow up • Expenses claim and distribution