chris canfield

vice president

About

My Mission: To maximize the potential of Virginia's Tourism Industry through the power of Creative Communities focusing on the Arts, Music, Culinary and Outdoor Adventures. As Vice President of Virginia Tourism Corporation, I am focusing on developing economic, socio-cultural and marketing opportunities for our tourism industry to stimulate business growth for Virginia. With more than 20 years experience in destination marketing, I am still fascinated everyday with the Power of Tourism in creating thriving economies for our communities. Specialties: Tourism Marketing, Advertising, Public Relations, Public Speaking, Speech Writing, Tourism Development Planning, Advertising ROI, Branding, Research Analysis and Tourism Marketing Consultation.

Country

united states

City

richmond

Industry

marketing and advertising

Skill

advertising, public relations, marketing, tourism, public speaking, social media marketing, marketing communications, business development, integrated marketing, social media, media relations, online marketing, email marketing, online advertising, competitive analysis, press releases, speech writing, hospitality, promotions, photography

Experience

state tourism director

west virginia division of tourism

2000-1 - 2003-1 · 3 yrs 1 mo

As State Tourism Director, created strategic partnerships based on the simple premise of More People, Staying Longer and Spending More Money. The results were dynamic new traveler experiences producing the highest growth rate in travelers on East Coast for 2 years in a row.

director of public relations and promotions

snowshoe mountain resort

1993-1 - 1995-1 · 2 yrs 1 mo

Because everyone needs to live on top of a ski resort for 2 incredible years....

vice president

willard & associates

1989-1 - 1993-1 · 4 yrs 1 mo

deputy mayor

city of charleston

1995-1 - 1999-1 · 4 yrs 1 mo

Served as Deputy Mayor to Mayor G. Kemp Melton helping move his progressive agenda through a body of 26 City Council Members focusing on much needed infrastructure as well as a new $120 Million Art Center for the City.