Christopher Pfaff

Vice President Marketing @ Cytovale

About

Medical devices marketing professional with broad experience in both device commercialization and business and consumer brand marketing. Proven problem solving skills with the flexibility to be successful tackling diverse challenges including product design & development, customer segmentation & targeting, brand & product positioning and product commercialization in both small/private and large/corporate organizations. A results-oriented team leader who takes initiative and has been recognized with key awards and promotions. • Built marketing and customer service functions for an emerging US focused Orthopaedics start-up. • Manage a team of four full time and several contract employees. • Developed sales training program and on boarded over 20 representatives and sales managers. • Created clinical and preclinical study planned integrated it with publication development plan. • Drove systematic literature review of over 16,000 articles from inception through journal publication. • Established multi center clinical study protocol, recruited principal investigator and centers, navigated through IRB approvals and contracting. Oversaw clinical study conduct. • Developed commercial and customer service infrastructure from scratch and spearheaded commercial launch of the first-ever Renal Denervation system, including disposable catheters, capital equipment and accessories. • Directed customer service team through to an annual run rate of $20M. • Managed global public relations effort surrounding the release of Symplicity HTN-2 clinical trial data, resulting in print, broadcast and multimedia coverage generating an estimated 40M impressions worldwide, hundreds of patient/site inquiries and buzz supporting acquisition. • Regained ~$100M of share as global product manager in charge of a Cypher line extension launch.

Country

United States

City

Menlo Park

Industry

Medical Device

Skill

Clinical Cardiology, Interventional Cardiology, Hypertension, Clinical Research, Sports Medicine, Outpatient Orthopedics, Orthopedics, Orthopedic Surgery, Cardiac Electrophysiology, Electrophysiology, In Vitro Diagnostics (IVD), Medical Diagnostics, Product Management, Medical Devices, Strategy, Product Launch, Integrated Marketing, Strategic Planning, Market Research, Project Management

Experience

Vice President Marketing

Cytovale

2020-4 - Present · 6 yrs 5 mos

San Francisco Bay Area

Drive marketing and market development efforts for a revolutionary new rapid sepsis diagnostic product.

Vice President Marketing

EBR Systems, Inc.

2018-2 - 2020-4 · 2 yrs 3 mos

San Francisco Bay Area

Responsible for Marketing and Market development functions, including Communications, Product Promotion, Clinical Trial Support, Product Management, Sales Support, Healthcare Economics, Reimbursement and Therapy Development. EBR Systems is dedicated to superior treatment of cardiac rhythm disease by providing more physiologically effective stimulation through wireless cardiac pacing. The company’s patented proprietary Wireless Stimulation Endocardially (WiSE) technology was developed to eliminate the need for cardiac pacing leads, historically the major source of complications and reliability issues in cardiac rhythm disease management. The company’s initial product is designed to eliminate the need for coronary sinus leads to stimulate the left ventricle in heart failure patients requiring CRT.

Vice President of Marketing & Clinical Research

Ceterix Orthopaedics

2012-12 - 2018-2 · 5 yrs 3 mos

Menlo Park, CA

Manage a team responsible for marketing efforts for an emerging device for use in arthroscopic repair of the knee, shoulder and hip. In addition to traditional marketing functions (product management, physician engagement, tradeshows, communications and sales support), my responsibilities extend into clinical research and customer service as well as training and healthcare economics.

Director of Marketing

Ardian, Inc.

2009-1 - 2012-7 · 3 yrs 7 mos

Ardian developed the Symplicity Catheter-based treatment for hypertension. My responsibilities included: Market Development Product Management KOL Management Commercial Marketing Tradeshow management Communications and Public Relations Ardian was acquired by Medtronic in 2011. Managed a $4M marketing budget as part of the Medtronic Renal Denervation Business.

Product Director

Johnson & Johnson

2005-8 - 2008-12 · 3 yrs 5 mos

Manage commercialization efforts for major stent products. Responsible for product commercialization planning, marketing strategy development, materials production, peer-to-peer marketing, key opinion leader (KOL) engagement, shelf stock, account roll-out strategy and internal marketing/training.

Consultant

Prophet

2000-11 - 2003-7 · 2 yrs 9 mos

Analyzed external research, conducted qualitative interviews and managed quantitative customer research to generate recommendations driving business strategy for a small consulting business.