Chonthicha Sophon
Sales Team Lead @ HG Robotics
About
Business Development Manager | Sales Team Lead | Specialist in AgTech & Food Science (B2B & B2G)With over 12 years of experience driving business growth, I specialize in scaling innovative solutions within the Agriculture and Food sectors. I have a proven track record of achieving up to 262% YoY revenue growth and managing multi-million THB portfolios. My expertise lies in transforming technical products into market leaders through data-driven sales strategies and robust partner networks.Core Expertise:Industries: Food Science, AgTech (Agriculture Drones), Food Testing, Food Safety & Quality (GMP/HACCP/FSSC/BRC).Sales: Strategic Sales, B2G/Government Relations, Dealer & Channel Management, Nationwide Network Building.Technical: Market Trend Analysis, CRM (Odoo/Salesforce), Data Analytics (Power BI), International Regulatory Standards.Languages: Fluent in English & French (Master's Degree from France).Passionate about leveraging technology to enhance the company’s growth and profitability in the Thailand market. Let’s connect to explore new opportunities.
Thailand
Huai Khwang
Industrial Automation
Testing, Laboratory Skills, Dealer Management, AgTech, Team Leadership, Business Development, Drones, Innovation, Robotics, Artificial Intelligence (AI), International Shipping, Legal Administration, Customer Service Representatives, Marketing Strategy, Sales Management, Business Strategy, Financial Analysis, Key Account Development, Auditing, Social Media
Experience
Sales Team Lead
Bangkok City, Thailand
HG Robotics has more than 30 engineers and developers. We develop our products such as Agriculture spraying drones in the Tiger drone brand, Surveying drones in Vetal and VespaHex brands, robots for Industrial in qb and qbot brands, etc. Responsibilities : Strategic Sales & Business Development: Expert in driving exponential revenue growth (up to 262.5% YoY) through data-driven strategies and market trend analysis. Team Leadership & Force Building: Ability to recruit, train, and manage a full-scale professional sales team from the ground up to achieve aggressive commercial targets. Government Relations & B2G Sales: Experienced in navigating complex government procurement processes and securing high-value contracts with public sector entities (e.g., Ministry of Digital Economy). Channel & Dealer Management: Proven track record in establishing nationwide distribution networks, onboarding new partners, and managing dealer relations to ensure long-term market penetration. Strategic Planning & Forecasting: Proficient in analyzing sales cycles and building sustainable revenue baselines through a mix of project-based and recurring channel sales. Report to CEO Industry Knowledge: Agricultural & Commercial Drone Technology, Aviation Regulations.
Senior Sales Coordinator
Klong Toei, Bangkok, Thailand
Managed end-to-end sales operations and international export processes for AgTech solutions. In addition to supporting the domestic dealer network, I handled export sales coordination, ensuring all international logistics, documentation, and cross-border requirements were met to expand the brand's global presence.

Business Development Manager
กรุงเทพมหานคร, ประเทศไทย
Eurofins Food Testing ( Thailand) Co., Ltd Food and beverage testing and analysis laboratory. As part of the Thailand Food Testing Business sale and marketing team, cooperating with SAFER@WORK with Eurofins Test kits market (RT-PCR kit and Antigen rapid test kit related to COVID-19) worldwide and regional programs along with the development of tailored local initiatives that will support existing and new customers as well as grow the install base. Demonstrate a deep understanding of test kits market trends and build strategies that are relevant to the Thailand market. Creating sales opportunities and projects to increase sales and establish a dominant share position in Covid-19 Sub Business Unit accounts, and presenting and selling into the marketplace. Coordinating to apply import medical devices licenses and Thai FDA registration with foreign countries in ordering and importing medical device products. Managing customer feedback and complaints, acting like business owners doing business right and aligning with company direction and business needs. Understanding the needs and issues facing on Eurofins Website base, digital platform marketing (Line OA, pharmacy platform, Shopee) opportunity for implementation, and deployment for Eurofins as needed. Working with internal and external organizations to develop new and innovative growth opportunities, drive relevant market activities, and ultimately ensure sales through our partners.

Sales Manager
Bangkok Metropolitan Area, Thailand
Eurofins is the world leading food and feed testing laboratory group. Eurofins Food and Feed testing (Thailand). in 2019 the business startup from 4 employees and customer base planning builds a team and makes the company recognized in the market. Generate sales beyond target to expand the company. Planning, developing, and executing marketing opportunities, implementing sales plans, and management of a cross-functional team. Develop and implement Business Plans outlining the sales approach and tactics to grow the sales revenue and jointly implement the sales strategy to grow the customer order volume and market share. Form the team and generate sales together with the team

Senoir Sales and Marketing Executive
100 Nanglinchee Road,Chongnonsee, Yannawa,Bangkok, 10120
Responding to key account clients or International account about SGS (Thailand) Limited services and supporting all necessary information to clients on SGS Products or Services promptly. Planning and scheduling an audit throughout the year. To the customers to have a smoothly annual audited. KPI is “0 overdue”. Conducting sales presentations to clients on SGS Products and services such as food standards: GMP/HACCP, BRC, FSSC22000 and generic standard ISO9001, ISO14001 ,OHSAS18001 and ISO 13485 etc. And record results of all client visits. Analyze market potential and develop competitive positioning and pricing strategies. Monitor proposals and contract conversion rates with the aim of achieving targets. Conduct all price negotiation with in set limits and ensure as many as possible contracts are taken.

Project Executive
SGS ( Societe General de Surveillance) Limited 100 Nanglinchee Road
Conductinng all specific enquiries from client and presentation. Cooperation with international's client Sales all service of cerification : 2nd party audit (Subway, ALDI,TCCC, Nike and SMETA.) Food standard : ISO 9001,14000,22000,FSSC 22000,BRC,IFS , RSPO etc. Monitor to negotiation price. Suppport all goverment's project.

Assistant to Quality Manager and technician in a laboratory of microbiology
Agropôle BP 107, 47931, Agen Cedex 9, France
Create and execute strategies to achieve established business objectives and key results: Saving 6,000€ Preparing to lab for testing Listeria, Salmonellae and E. coli. Supports activities to establish and maintain a QC lab. Compiles documents in a complete, accurate and consistent manner to ensure that samples, materials or products and intermediates have been tested, or inspected according to specification and GMPs.

Assistant to Quality Manager in a collective foodservice
Cuisine centrale de Lormont
rue Jean Zay, 33310, Lormont, France
Maintain GMP/HACCP and SSOP(Sanitation Standard Operating Procedures) in meeting regulatory requirements and customer’s expectations. Implement HACCP programs and maintain HACCP records for all products received, processed, and packed/repacked at this facility. Collecting environmental monitoring (EM) samples (air, surface and personnel)

Laboratory Assistant in a fermentation & technology laboratory
NSTDA (Nation Science and Technology development Agency) - Thailand
Project : Optimization of the secondary metabolites from Menisporopsine A seed fungus during growth by technological analysis. Independently perform routine test article/product preparation and execute routine testing Maintain relevant supplies, materials, and equipment used in routine testing. Assure testing/test article preparation/product is performed within due dates. Prepare and maintain cell lines and reagents and/or test articles as required and applicable for testing. Result: this project was published on http://www.ncbi.nlm.nih.gov/pubmed/18276999
Education
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