Chonlathip Phichianwilai
Marketing Manager @ Roots
Thailand
Bangkok
Computer Software
Digital Marketing, Social Media Marketing, Branding & Identity, Enterprise Resource Planning (ERP), Crisis Communications, legal, Presentation Skills, Project Management, Project Planning, Market Research, Market Analysis, Documentation, Creative Writing, Interpersonal Communication, Long Term Relationship Building, Relationship Development, Customer Relations, Creative Problem Solving, Collaborative Problem Solving, Problem-Solving
Experience

Marketing Manager
Bangkok City, Thailand
• Lead overall brand campaigns and innovations to drive business growth and enhance consumer experience. • Manages brand plans, project timelines, and A&P budgets, ensuring on-time and within-budget completion. • Defined brand positioning, messaging, and visual identity across all touchpoints. • Developing the marketing strategy for the company in line with company objectives • Collaborate with cross-functional teams on integrated marketing initiatives. • Oversee brand media platforms (Website, Facebook, IG, LINE OA), developing monthly social plans for brand awareness. • Collaborate with partners for new business opportunities. • Formulate and execute marketing strategies, overseeing the creation and publication of all marketing materials.

Senior Digital Marketing
• Led overall brand campaigns and innovations to drive business growth and enhance consumer experience. • Defined brand positioning, messaging, and visual identity across all touchpoints. • Developed the marketing strategy for the company in line with company objectives. • Collaborated with cross-functional teams on integrated marketing initiatives. • Oversaw brand media platforms (Website, Facebook, IG, LINE OA), developing monthly social plans for brand awareness. • Collaborated with partners for new business opportunities. • Formulated and executed marketing strategies, overseeing the creation and publication of all marketing materials.

Account Executive
Bangkok City, Thailand
• Identified and qualified potential clients to expand the customer base. • Presented and sold Odoo ERP, cloud services, and IT solutions. • Conducted product demonstrations and addressed client needs. • Managed contracts, negotiated terms, and closed deals. • Collaborated with internal teams to ensure smooth onboarding and service delivery. • Tracked sales performance and reported key metrics. • Upsold and identified additional business opportunities. • Prepared documentation for customers, including proposals and bidding documents. • Gathered feedback from customers and prospects, then shared it with internal teams.

Account Executive
Bangkok City, Thailand
• Developed and implemented strategies to achieve sales targets and meet revenue goals, often working with cross-functional teams. • Prepared regular sales reports and updated management on departmental activities, progress, and daily challenges. • Tracked market changes and competitor activities to identify growth opportunities. • Negotiated complex contracts with key stakeholders. • Assisted the product development team in making product enhancements based on client feedback.

Attorney
Master of Laws Co., Ltd.
Bangkok City, Thailand
• Analyzed and researched various legal provisions to apply to factual scenarios in contracts. • Provided legal counsel on contracts, agreements, and other legal documents (both internal and external to the company). • Drafted and prepared documents for court proceedings and other governmental agencies. • Managed debt collection, asset tracing, witness investigation, and litigation. • Liaised, negotiated, and coordinated with relevant government and private entities. • Performed other assigned duties.

Account Executive
35 Line Innovation Co., Ltd.
Bangkok City, Thailand
• Gained a comprehensive understanding of client needs, goals and objectives. • Effectively communicated client requirements to internal teams (e.g., creative, production, graphic) to develop and execute marketing campaigns and ensuring high client satisfaction. • Presented agency capabilities and proposals to clients. • Contacted and arranged performers, artists, MCs, and models as requested by clients • Cultivated and maintained lasting relationships with clients and partners by understanding their focus and anticipating their needs. • Developed strategic marketing plans aligned with client objectives. • Negotiated favorable contracts and agreements with clients to ensure mutual satisfaction. • Prepared comprehensive performance reports for clients regarding events.

Sales Representative
Inspire Eternity Co., Ltd
Bangkok City, Thailand
• Identified and developed new business opportunities with existing and potential customers. • Sold medical equipment (laser devices) to beauty clinics and hospitals. • Provided consultation, product information, and maintenance of medical equipment. • Coordinated and controlled follow-up treatments and debt collection. • Provided marketing knowledge both online and offline. • Analyzed customer market needs to provide alternative options. • Recorded customer visits, maintained existing customer base, and acquired new customers on a daily basis. • Participated in workshops and seminars.

Lawyer
Bangkok City, Thailand
• Prepared and drafted contracts (in Thai and English) according to the company's objectives. • Prepared other legal documents related to the company, such as power of attorney and tender documents. • Coordinated with external parties, head office, and related departments. • Provided consultation, advice, and opinions on various legal matters for the company. • Studied and updated new legal regulations related to the company. • Handled other assigned tasks.
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