Chloé Olazabal

Cosmetics Industry | Global leader Fiabila is the world’s reference in nail polish and nail care products | From premium to mass market brands | BtoB • Product Development & Innovation - Support the development of new products and concepts, from ideation to launch, in line with R&D innovations, market expectations, and client needs - Collect and formalize product specifications in collaboration with laboratories - Contribution to the development of seasonal color collections (Summer & Winter) • R&D Project Management & Use-test - Lead and coordinate an Internal consumer testing panel of 300 volunteers to support formula optimization - Manage use-test (in vivo) and at-home consumers tests: preparation, launch, statistical analysis, and interpretation of results - Continuously improve testing methodologies and processes to support the company’s strategic objectives - Close collaboration with regulatory department, cosmetic claims teams, biostatisticians, and CROs - Creation and drafting of test result certificates for brands • Market Research & Strategic Intelligence - Market studies to identify new opportunities and global trends (cosmetics, beauty, fashion) - Data analyse and trends using Euromonitor, Mintel, WGSN, and Nelly Rodi - Competitive analysis and client portfolio analysis • Operational Marketing & Sales Support - Create quarterly newsletters focused on product launches and market trends - Develop marketing and sales support materials: product sheets, catalog updates, videos, booklets - Contribute to the preparation and organization of international trade shows (Cosmoprof Worldwide, MakeUp in Paris, Première Vision)

Development of portfolios and marketing activation plans for the brands Eléphant and Pukka. • Product innovation & renovation projects management (in collaboration with the Global team based in Amsterdam) • Packaging and product design development • Communication tools and sales support materials creation • Development of sales pitches and marketing tools for retail channels (pharmacies, organic stores, OOH, retail, e-commerce) • Competitive analysis • Monitoring media campaigns: communication strategy, activations, and content development • Responsible for updating web and e-commerce content • Market analysis (Nielsen and Kantar panels) • Performance analysis and reporting

Multi-sector marketing and communication agency (BtoB & BtoC) Sectors: Spa and well-being, Hospitality, Restaurants, Local crafts, Construction. • Development of digital marketing and communication strategies • Creation of social media strategies • Market research and competitive analysis • Web marketing, including SEO & SEA • E-commerce management • Content writing

School association: water sports events and activities.

Eco-friendly products from Le Pin des Landes: professional cleaners (degreasers, detergents, disinfectants) BtoB Topic: Launch and development of a new brand and product range for the industrial market. Marketing: • Competitive analysis • Creation of product data sheets • Packaging design Sales: • Research companies and schedule appointments • Conduct product testing in the field • Analyze results • Customer support

Phoning: • Script development • Calls • Initiating contact • Follow-up calls

Promotion and development of a company (optics/glasses sector) • Full communication management (flyers, brochures, social media management [Instagram & Facebook], partnership creation, newsletter writing, etc.) • Promotion and organization of events (trail races, creation and editing of a promotional video, testing of sports eyewear for prospects)

Prospecting, customer reception, property visits, etc. • Prospecting for potential clients • Welcoming and assisting clients • Organizing and conducting property visits • Providing ongoing support to clients to meet their needs and ensure satisfaction

Sale of cosmetics and perfumes. Full project management: design of sales brochures, communication, research into sales outlets, stand setup, door-to-door sales, and publication in the local press. (Sales €1600)

Double degree/ full english This specialization explores key topics of Brand Management such as brand positioning, brand portfolio strategy, brand architecture design, brand extension strategy. It also includes a deep dive into global brands showing how brands should be managed over time for growth in terms of reputation, loyalty and profits. Brand management/ Digital marketing/ Mass Customization/ Innovation marketing/ Sustainable brand management/ Neuromarketing / International distribution & E-commerce / Intercultural customer relationship/ Brand experience & gamification/ Influence marketing/ Innovation and insights/ New circular economy business model Thesis subject: the impact of Artificial Intelligence on the personalization of customers experiences

Academic expatriation Master 1, English Track • Strategic marketing and communication • Consumer behavior • CSR (Corporate Social Responsibility) • Corporate finance • Sales administration process in Latin America • NAFTA sales environment • Business in English • Business in Spanish

Generalist program in marketing and business offering an in-depth understanding of companies and their economic, legal, and financial environment. Development of practical skills in marketing, business strategy, customer relationship management, accounting, management, finance, and supply chain. Marketing / Sales & negotiation / Market research / Digital communication / Accounting & management / Corporate finance / Business & consumer law / Supply chain & logistics / Organizational management / Micro & macroeconomics