Chloe Thompson

- Acquire and manage large data universes (both cold and engaged) within a range of email marketing functions - segmentation, hygiene management, enrichment, analysis, etc. - Develop and roll-out UK/EMEA multi-channel marketing campaigns to acquire attendee registrations and leads. - Produce automated/non-automated email marketing campaigns to maintain delegate retention and acquisition. - Managing and reporting of marketing metrics via monthly company meetings. - Write and proof-read copy across a range of marketing platforms. - Maintain and update webpages and landing pages to bridge CX via HubSpot and Wordpress. - Project ideation and management to contribute to the continued development of the department. - Maintain relationships with internal departmental, and external stakeholders such as partners and sponsors to aid delegate acquisition. - Work closely with in-house design teams to oversee creation of collateral. - Produce branded conference collateral using design programmes to support other departments and campaigns. - Event delivery and operational assistance.

• Conducting market research across a range of diverse industries to feed into the process of content creation. • Managing a range of administrative and creative processes both internally for the company, and externally for clients. • Brand-focused content creation, copywriting, and scheduling for both clients, and the company brand across a range of softwares and platforms. • Managing email and social media campaigns to increase lead generation for current and future products /services. • Managing up to 80% of client accounts at a time, ensuring smooth processes, punctuality, and high quality service. • Producing detailed briefs to ensure designers and copywriters create high-quality content that enhances the company and client's brand image and values. • Maintained content for company landing and cart pages via WordPress and ThriveCart. • Creating and maintaining email campaigns and automations across multiple softwares. • Produced and maintained analytical reports for clients based on past performance and future targets.

• Managing the company's social presence, promoting effective communication and relationships, while handling bookings and revenue opportunities. • Improve awareness and engagement by providing key insights and strategies based on industry trends. • Built positive, productive relationships with customers to maximise revenue opportunities.

• Ensuring en-suite student halls are cleaned to a professional standard, using high-grade cleaning equipment. • Covering for managers by supervising colleagues and delegating tasks based on evaluation of their skills. • Preparing and serving food to children three meals a day, while upholding health and safety and supervising them.

• Managing customer queries and needs within a retail environment. • Obtaining product and brand knowledge to relate to customers. • Work well under pressure, and able to keep a level head during stressful situations, e.g. when understaffed. • Working towards daily and weekly sales targets by upselling. • Subjected to monthly mystery shoppers which developed my stability to follow protocol and capability with remaining consistent with my services. • Calculating profit goals for each individual employee and the overall store, taking into account the average transactional price, basket size, and previous yearly earnings.