Chloe Gonzales

- Written articles spotlighting emerging musicians within indie and DIY communities - Photographed live shows and editorial content for digital features

- Capture artists via photography at photoshoots and concerts - Scouted out smaller artists for weekly playlist series, "Guest List," through social media and networks - Interview artists for ugly hug's socials, delving into their art and asking specifics about the development of their music

- Direct and coordinate photography shoots, scouting locations and directing shots - Shoot for professional headshots, photo series, model headshots, businesses, and concerts - Develop photoshoot concepts for publications - Edit photos on Adobe Lightroom and Photoshop

- Uploaded lyrics for 10+ artists on MusixMatch - Updated Excel sheets for inventory - Created yearly plans for artists signed to Listen To The Kids

- Photographed over five events hosted by Tuned In, including Alice the Club & Sam Austins - Developed Instagram reels for Tuned In's instagram - Designed a Q+A template for Instagram post and interviewed artists

- Photographed photoshoots “Where’s the Fun in Fashion?” and “Orchidaceae,” both highlighting bringing vibrancy back into fashion - Created Instagram reels for Forward's socials, utilizing Premiere Pro - Directing a photo essay, "leave me alone i'm sorry come home," creating & developing the concept & photographing

- Edited two holiday photoshoots using Adobe Suite and mixed media - Created Instagram reels and other content for Unravel’s socials, utilizing Adobe Premiere Pro

- Curated and developed a cohesive playlist to accompany the blog interview series, enhancing audience engagement through thematic soundtracks. - Conducted and published interviews with over 20 creatives—including musicians, podcasters, and editors—highlighting diverse voices and perspectives. - Revamped the SoundCloud presence by uploading interviews, updating branding, and organizing content for improved accessibility and reach.

- Hosted multiple radio shows to create accessible content in different sectors of media: SAGE Radio (featured in SAGE experience), Video Killed the Radio Star, & PSYCH ! Video Killed the Radio Star: Multi-quarter on-air project in collaboration with another programming member. Weekly research and playlist curation based on a film, tv show, or film trope and analyzation of its multimedia applications. Discuss how media impacts culture and other forms of media such as video games, marketing, books, and more. Currently produced 15+ hours of on-air content. Create original weekly promotion on social media using Adobe Fresco, Adobe Photoshop, & Canva. PSYCH!: A radio show dedicated to the psychology and sociology of pop culture phenomenons. Episodes include “The Race to Innocence & Taylor Swift White Feminism” and “Psychology of Disney Adults: Disney as a Secular Religion.” Curate based off of academic studies and research done weekly, and create accompanying songs related to the week’s discussion. Winner of UCLA Radio’s Show of the Week (Fall ‘23 Week 5).

- Streamline the archive management process by storing online streams in Google Drive, amassing a repository of over 200+ hours of streaming content. - Created & directing UCLA Radio’s current Tik Tok series "Show of the Week." This initiative involves interviewing and spotlighting DJs who have demonstrated exceptional creativity in their shows. Develop questions unique to the DJ and interview them. - Contribute to the success of in-station performances (ISPs) and interviews by actively conducting Artists and Repertoire (A&R) duties. Identified and recruited artists, fostering collaborations that enriched the station's content. - Help expand the station's online presence by conducting interviews with artists for both the blog and YouTube channel. - Created blog series and playlist, "Rising Artist Spotlight," which aims to highlight upcoming artists who have demonstrated unique creativity and talent through their music. - Created and pioneered a limited playlist series, which collaborated with indie record labels and indie record stores, to showcase local talent, signed artists, and music they have been enjoying. This series targeted stores and labels nationally, presenting different talents from all over the country.

- 1 of 4 programming interns hired on for Fall Quarter 22' recruitment - Reviewed 10+ hours on-air content and pinpointed areas of improvement for DJs - Co-directed & hosted "24 Hour Radio Marathon" event, networking with on-campus clubs and student bands to create unique on-air content, developing setlists for specific hours (ie. late night study hour), helped facilitate conversation between hosts and their guests, and created promotional content & recorded lives for UCLA Radio social media