Chloe Hall

Define talent and collaboration strategies, identify brand-aligned partners, and lead PR and comms strategy. I collaborate with cross-functional teams to bring collaborations to life, develop go-to-market strategies, and support leadership opportunities for media appearances.

• Work as the creative lead alongside the co-founder, overseeing content, creative strategy, and tone and voice across all of Brand New’s brands: Starface, Futurewise, Clean with Plus, Julie, and Blip • Collaborate directly with creative teams to launch new brands by creating identity books, media strategies, and creative content • Execute commercial shoots for national-television spots to promote brand identity and support retail partners like Walmart, CVS, and Target • Discover and collaborate with new creators in the beauty space to establish distinctive and exciting new social franchises

• Work as the creative lead alongside the co-founder, overseeing content, creative strategy, and tone and voice across all of Brand New’s brands: Starface, Futurewise, Clean with Plus, Julie, and Blip • Collaborate directly with creative teams to launch new brands by creating identity books, media strategies, and creative content • Execute commercial shoots for national-television spots to promote brand identity and support retail partners like Walmart, CVS, and Target • Discover and collaborate with new creators in the beauty space to establish distinctive and exciting new social franchises

• Work as the creative lead alongside the co-founder, overseeing content, creative, strategy, and tone and voice across all of Brand New’s brands: Starface, Futurewise, Clean with Plus, Julie, and Blip • Collaborate directly with creative teams to launch new brands by creating identity books, media strategies, and creative content • Execute commercial shoots for national-television spots to promote brand identity and support retail partners like Walmart, CVS, and Target • Discover and collaborate with new creators in the beauty space to establish distinctive and exciting new social franchises

• Oversee all beauty content at ELLE which requires managing a team across social and video, commissioning and editing feature stories, and creating an overall direction for the vertical • Launch State of Black Beauty, a new print and digital content pillar at the heritage magazine that brings together celebrities and prominent beauty and fashion figures at the intersection of Black culture and style for videos, features, and social experiences. E! News, NY Post, Fashionista, Bossip, Today, and People all covered the package • Conceptualize, assign, and edit our February 2022 ELLE print cover starring Mary J. Blige and centered around Black beauty Increase beauty sales across vertical-under my stewardship we had $5.9MM+ in beauty affiliate sales YTD, 2x higher compared to the year prior and $2.5MM in makeup sales YTD, a +75% increase from the year prior, outselling all other categories on ELLE.com • Pitch, storyboard, and oversee all beauty videos. ELLE’s “Waking Up With…” franchise has garnered over 50M combined views with monthly video drops that reach within the tens of thousands of views upon upload with talent like Tan France and Joan Smalls • Work across all Hearst Media departments including advertising, sales and marketing, affiliate programming, search engine optimization, and the executive board to ideate and create the diversity task force that has onboarded over 500+ BIPOC businesses, for an increase in revenue for Hearst and our partners

• Owned Glossier's social and content channels (Instagram, Twitter, and YouTube) and implemented new processes for sharing learnings across both marketing and creative platforms to increase followers • Created and executed 360° marketing campaigns across social channels and sites for new and existing Glossier products that consistently pushed products to overperform revenue benchmarks • Built and refined the YouTube strategy with several new franchises and partnered with new talents like Coco Gauff and Benny Drama • Managed and oversaw all UGC, IGC, and paid influencer content • Designed, created, wrote copy for, and edited original content for Glossier’s social channels and websites. I also contributed weekly stories to Glossier’s Into The Gloss site that increased the platform’s page views and revenue

• Hosted, produced, and directed ELLE's YouTube series like "Waking up With", "Perfect Boyfriend", “No Filter” and “Backseat Facebeat,” which were consistently watched by millions of viewers and have been sponsored by brands like Maybelline, Covergirl, and Laura Mercier • Oversaw, sourced photos for, and wrote captions on ELLE’s Instagram page, which was the largest and fastest-growing account at Hearst Media with over 5M followers

• Wrote weekly search-engine-optimized stories that have generated over $2M in sales • Pitched and wrote monthly features and observational trend pieces on the intersection of culture, beauty, and fashion • Conducted celebrity interviews to write profiles and Q&As with Cardi B, Kendall Jenner, and Zoe Kravitz

• Increased audience size to over 2.2M on Twitter, 1.8M on Facebook, and over 399k on Instagram through innovative and engaging content targeted to our audience • Launched Fashionista’s video program by generating ideas, writing scripts, and producing them using Final Cut Pro and Adobe Premiere tools. Since its launch, videos are consistently the top-performing posts on Facebook • Increased the amount of traffic coming from social media during high-profile events like fashion week to 48%, as compared to 13% before my hiring

• Assisted in the creation and formation of Shop Betches store with a current average of 1,000 orders a month with rapidly increasing monthly revenue • Create original marketing strategies geared at females 19-24 years old across all social media platforms, including Twitter, Pinterest, Keep, Hunt and Instagram • Write trending long-form and listicle articles for the Betches site, as well as clickable, engaging, and on-brand clothing copy • Develop and execute collaborations with Kings of Cole, Pop Physique, Inked by Dani, as well as non-profit outlets such as Spectrum Designs

An American non-profit organization whose mission is to "eliminate educational inequity by enlisting high-achieving recent college graduates and professionals to teach" for at least two years in low-income communities throughout the United States.