Chloe(Xinyi) Yu

Built a consulting business from scratch to 100+ active clients, offering personalized education planning with a high satisfaction rate. Designed and maintained a client management database system using MS Office Suite and Google Suite, improving CRM response time. Spearheaded digital marketing campaigns (Wechat, Redbook, Facebook) that boosted client acquisition by 30% YoY through targeted ad performance and social outreach. Applied segmentation models using SQL and Power BI to identify and prioritize top-converting customer profiles, increasing campaign ROI by 25%.

Coordinated cross-functional logistics for domestic events, aligning internal teams and external vendors to ensure seamless execution, resulting in 95% on-time event delivery. Gathered feedback from internal teams to optimize event processes and customer-facing touchpoints, turning insights into actionable improvements. Managed project workflows and sprint progress using Monday.com, improving task visibility and accountability, which cut project turnaround time by 25%. Created detailed reports using Excel for data tracking and PowerPoint for storytelling presentations to executive leadership, directly supporting quarterly decision-making and resource allocation.

Strengthened relationships with 20+ key clients and drove coordinated marketing initiatives that contributed to a 25% increase in sales revenue within 6 months. Performed advanced customer and market segmentation using Python and Google Analytics, revealing behavioral patterns that improved client retention by 18%. Delivered monthly KPI dashboards and performance reports leveraging Salesforce Commerce Cloud (SFCC) and Google Analytics, enabling data-driven decisions for $500K+ in annual campaigns. Collaborated cross-functionally with marketing and sales teams to execute 5+ successful campaign launches, improving time-to-market efficiency by 30%.

Conducted end-to-end market research and designed structured questionnaires, supporting strategic offerings and increase in lead conversions. Led customer data analysis using Excel (VLOOKUP, Pivot Tables), and developed interactive dashboards in Tableau to present key findings to senior leadership. Analyzed student data using Python to train classification models, improving prediction accuracy and supporting the successful deployment of an AI-powered recommendation system.